Responsibilities

• As Gaming CRM Associate you will be responsible for the day-to-day execution of CRM promotional & lifecycle campaigns across the USA and Canada for our Spanish speaking customers.
• You will support the team in daily tasks such as creating communications, offer pages, testing and executing Gaming CRM campaigns.
• You will deliver promotional campaigns ensuring localized, industry and marketing-focused best practices are applied while adhering to all relevant regulatory and marketing standards.
• You will prioritize the customer experience and deliver top of the line customer journeys driving retention and loyalty of bet365 users.
• Building, testing and sending a variety of CRM campaigns across multiple channels (email, in-app messages, push notifications).
• Building and maintaining offer content using a Content Management System.
• Ensuring all content adheres to quality standards, regulation and brand guidelines.
• Proofreading all content prior to publication, ensuring all content is accurate and meets a high standard.
• Collaborating closely with stakeholders to meet the needs of the department and the Company.

Requirements

• Experience working in a CRM or marketing related role preferred
• Excellent organization, prioritization skills with an outstanding attention to detail and the ability to work in a high-pressure, fast-paced environment.
• Passion for casino games and a good understanding of online casino betting mechanics and promotions.
• Working knowledge of Content Management Systems, including Contentful, customer engagement platforms such as Braze, customer data platforms such as Optimove and work management systems such as Monday.com.
• Fluent proficiency in verbal and written English and Spanish for a fast-paced environment including the ability to proofread a diverse range on content.