Responsibilities

• The Marketing Coordinator will focus heavily on Entertainment products such as trading cards, trading card games, table-top games and collectibles.
• They will contribute to marketing initiatives and execute effective marketing campaigns.
• They will be responsible for creating and organizing marketing assets for campaigns across social media, email and websites based on target audiences.
• The Marketing Coordinator will also be responsible for reaching out to influencers, shops, and other industry contacts to promote Upper Deck according to marketing campaigns and overall business objectives.
• The ideal candidate must have a strong work ethic centered on excellent organizational skills and the ability to develop and maintain positive, collaborative relationships and communications with internal and external partners.
• - Works with Marketing team to develop ideas and strategies that promote Upper Deck products through various marketing channels.
• - Helps facilitate asset ideation, creation and execution that meets internal and external guidelines.
• - Ideate organic promotional ideas that provide community engagement and program awareness
• - Collaborate with Social Media Manager to contribute material for UD blog, website and other editorial needs
• - Coordinates contests and promotional sweepstakes programs, including obtaining legal approvals, acquiring and delivering sweepstakes prizes, coordinating related promotional events and interfacing with sweepstakes winners.

Requirements

• Bachelor’s degree in marketing or related field.
• 2-3 years of marketing experience.
• Experience with Entertainment Trading Cards and Collectibles.
• Experience in Trading Card Game Industry.
• Excellent organization and project management skills
• Outstanding written and oral communication skills
• Ability to manage multiple and changing priorities and adhere to deadlines
• Team player with excellent interpersonal skills
• Solid research and analytical skills
• Creative, problem solver, detail oriented

Preferred

• Experience creating and/or editing videos is a plus
• Photoshop or Illustrator experience is a plus
• Experience with WordPress Blog publishing a plus