Responsibilities

• This is a hands-on execution role. You\'ll build, launch, manage, test, and optimize the paid media that generates qualified leads and customers for DOPE. Meta is the primary channel, and experience across other paid channels matters as we expand.
• Build, launch, and manage paid campaigns in Meta Ads Manager
• Manage prospecting, retargeting, lookalike, and customer audiences
• Own campaign structure, budgets, placements, targeting, and bidding
• Monitor campaigns consistently and make optimization decisions without waiting to be told
• Spot underperforming campaigns fast and take action
• Scale what\'s working
• Keep naming conventions, tracking, UTMs, and campaign documentation clean and organized
• Support additional paid channels as our acquisition strategy grows
• Paid media isn\'t just targeting. Creative is where most of the leverage is.

Requirements

• 2 or more years of hands-on paid media experience preferred
• Strong Meta Ads Manager experience
• Experience personally managing meaningful advertising budgets
• Strong understanding of campaign optimization
• Experience with audience and creative testing
• Understanding of conversion tracking and attribution
• Strong analytical ability and clear written and verbal communication
• Ability to prioritize your own workload and operate without constant supervision
• Willingness to move fast and test new ideas
• Ability to take feedback without getting defensive

Preferred

• Nice to have: Google Ads, YouTube, TikTok, LinkedIn Ads, GA4, HubSpot, Shopify, CRM attribution, landing page optimization, or marketing automation experience.

Benefits

• Full benefits
• 401(k) with matching
• Paid time off and paid vacation
• Wellness staff: massage, yoga, and fitness membership for all team members
• Sponsored Life Time gym membership
• Company outings and retreats
• Main office: 3225 Neil Armstrong Blvd, Eagan, MN 55121