Responsibilities

• Partner with UM Strategy, Analytics and Business leaders to build outstanding relationships with clients based on trust, advocacy in the marketplace and a clear understanding of clients’ business objectives.
• Articulate and synthesize various trends and behaviors emerging in the marketplace to ensure our teams make them real in recommendations to clients.
• Facilitate “intelligent investment” techniques across partner evaluation, partnership development, negotiation, and stewardship, to deliver maximum strategic value and efficiency.
• Elevate media partner relationships to drive client opportunities, first looks, break through barriers, etc.
• Ensure every specialist Investment team is regularly applying best in class tools and processes to deliver recommendations that drive client KPI’s and business objectives
• Act as a catalyst for innovation & experimentation that drives cutting edge Investment solutions
• Develop creative, cross-channel partnership solutions, amplified across all paid, owned and earned environments
• Drive holistic Video solutions across TV, VOD, Online Video, place-based video, cinema, etc.
• Employ audience-focused strategies that leverage IPG’s proprietary data and technology (e.g., AMP, programmatic) across Digital and Traditional media channels.