Responsibilities

• Content Creation
• Create content for Betches Style’s Instagram, including memes, graphics, trend-breakdown carousels, and reactive explainers.
• Concept, shoot, edit, and publish short-form social video across TikTok, Instagram Reels, and YouTube Shorts.
• Serve as a recurring on-camera personality and visible face of Betches Style across short-form platforms. This role requires confidently delivering reactions, takes, breakdowns, and commentary directly to camera in a way that feels smart, funny, and distinctly Betches.
• Translate breaking style news and live moments into timely, culturally fluent content.
• Develop content tied to the style calendar including viral moments, awards shows, fashion week, and celebrity outfits.
• Maintain a consistent Betches Style voice: honest, relatable, and self-aware.
• Provide live and reactive coverage for major style moments, including select nights and weekends.
• Balance proactive planning with reactive content during fast-moving news cycles.
• Identify moments worth amplifying in real time and execute quickly.

Requirements

• 3-5+ years of experience working in style-related media
• A portfolio showcasing strong editorial and social media skills
• Expert understanding of TikTok and Instagram, especially what works right now in style content.
• Ability to move fast, react to live moments, and hit tight turnarounds.

Nice to Have

• Experience working with style-related media, digital publishers, or creator-led brands.
• Demonstrated on-camera experience delivering commentary, reactions, or personality-driven content in a short-form format.
• Familiarity with social analytics and performance-driven iteration.
• Understanding of how organic social content supports broader brand, editorial, or sponsorship goals.
• A genuine fan of Betches who understands our voice, humor, and cultural influence.