Freelance Director, Integrated Investment

New York, USA (On-site)

Salary Not AvailableDirector/Executive7+ years expContract

Posted 4 months ago

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Job Summary

Lead investment and activation across media channels while owning client relationships and budgets.

  • Own investment strategy and activation across media channels for client campaigns.
  • Must-have: Excellent quantitative skills to model deals and pricing.
  • Standout: End-to-end client leadership with budget and relationship accountability.

Job Description

Lead investment and activation across media channels while owning client relationships and budgets.

Responsibilities

  • Lead investment and activation across appropriate media channels as needed, including direct account and client service responsibilities
  • Develop go to market strategy, recommendations and POVs
  • Provide thought leadership in alternative buying models and integrated projects
  • Oversee investment plan development and implementation, incorporating necessary and appropriate rationale and research for client buy-in
  • Negotiate and implement added value inventory, research partnerships and custom sponsorship elements
  • Oversee and take accountability for budgets and savings
  • Maintain and grow key marketplace relationships, including senior-level media owner and technology platform contacts
  • Own partnership development and issue resolution between both parties
  • Own client relationship as it relates to media investment and take ultimate accountability for team’s day-to-day responsibilities
  • Maintain and develop client relationships; provide counsel on marketplace trends and investment expertise for clients and client teams

Requirements

  • Excellent quantitative skills
  • Creative approach to defining deal terms including pricing models and value based on client objectives
  • High level of comfort presenting to clients and internal team members
  • Solid understanding of marketing/communications process and the role of investment in it
  • Strong digital background required

Preferred

  • 7-10 years of experience in media buying
  • Strong marketplace relationships with senior salespeople at major media companies
  • Ability to interpret and analyze data to inform go-to-market strategies
  • Experience with multiple client and business categories
IPG Mediabrands logo

IPG Mediabrands

3.7 Glassdoor

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Founded in 2007
New York, New York, USA
8.6K employees (2,270 in marketing)
70% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
111.2K
Traffic Source Mix
Search
42%
Direct
43.5%
Referral
9.7%
Social
3.6%
Paid
0.9%

Headcount Trend

Current headcount: ~8.7K

Marketing Team

Marketing Team Size
1,974 (23% of company)
Median Career Experience
12 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
7

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