Responsibilities

• write conversion-driving, on-brand copy across all digital touchpoints including email, SMS, homepage, landing pages, paid media, product detail pages + site content
• help shape customer journeys + launch storytelling across owned channels
• partner with E-Commerce + Digital Marketing teams to develop thoughtful, performance-minded copy that balances creativity with conversion
• support campaign messaging development + help translate larger brand concepts into channel-specific executions
• own our blog, the strand, parnering with the Social + Consumer Engagement teams to identify content opportunities for multi-platform storytelling
• name products + develop product storytelling that clearly communicates benefits, clinically backed claims + points of differentiation while maintaining brand voice
• support copy needs for influencer mailers, PR moments, retail storytelling, education materials, events + ad hoc brand initiatives
• assist with A/B testing + optimization efforts to strengthen engagement + performance across channels
• proofread, fact-check + maintain consistency across all copy deliverables
• contribute to the ongoing evolution of amika’s voice, messaging frameworks + copy best practices

Requirements

• 2–4 years of copywriting, editorial, or brand writing experience (beauty, fashion, or lifestyle experience preferred)
• a portfolio or links to past writing showcasing brand storytelling + channel writing
• experience writing for social, digital marketing, email + e-commerce
• understanding of performance-minded copywriting + channel best practices
• ability to manage multiple projects + shifting priorities simultaneously
• location: must be based in NY + have the right to work in the US. must be willing to work on-site in BK 2-3 days per week