Freelance Account Planning (Brand Strategy)

New York, USA (Remote)

$50/hr – $92/hrSenior LevelTemporary

Posted 4 months ago

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Job Summary

Drive pharma-brand strategy and launch support, shaping positioning and creative frameworks across campaigns.

  • Own launch planning, strategic workshops, and creative concepting across campaigns.
  • Must-have: deep knowledge of HCP, DTC, and/or payer audiences.
  • Standout: ability to connect data, insights, and storytelling for pharma brands.

Job Description

Responsibilities

  • Pitch support
  • Launch planning
  • Strategic discovery and workshops
  • Creative concepting and content frameworks
  • Support pre-launch and launch planning across campaigns
  • Develop positioning and brand platforms in collaboration with clients and creative teams

Requirements

  • Deep knowledge of HCP, DTC, and/or payer audiences
  • Experience developing positioning, core creative ideas, and brand platforms
  • Ability to synthesize market research, competitive intelligence, and clinical data
  • Experience writing creative briefs and partnering with creative teams
  • Familiarity with agency workflow, cross-functional teams, and pharma compliance
  • Strong communicators who can present to internal and external stakeholders

Preferred

  • pharma-savvy strategist who thrives on insight and creative alignment
  • strong ability to connect data, insight, and creative storytelling

Benefits

  • medical coverage
  • dental
  • vision
  • disability
  • 401K
  • parential and family care leave
  • family forming assistance
  • tuition reimbursement
  • flexible time off
Publicis Health logo

Publicis Health

Publicis Health is the health and wellness vertical of Publicis Groupe, the most-established communications holding company in the world. We are a growing network of 11 brands with 40+ agencies worldwide and a population of 3,000+. At Publicis Health, we are uniquely positioned to make an impact through the work that we do in in healthcare marketing and communications, and health isn’t just what we do – it’s who we are. We believe healthcare marketing is an essential part of healthcare. When you work with us, you join a tight-knit community of award-winning creative directors and clinical trial designers, accomplished data-scientists and media specialists, behavioral science innovators and analytics practitioners; all united around one purpose—to create a world where people are equipped and motivated to take control of their health and well-being. We share a passion for the life-changing work healthcare industries create, and we believe that together we can move people toward the products and services that will change their lives for the better. Our beliefs and purpose inspire how we take care of our people—prioritizing your health and well-being across every stage of your personal and professional life.

Founded in 1998
New York, New York, USA
3K employees (988 in marketing)

Traffic Signals

Monthly Visitors
11.5K
Traffic Source Mix
Search
29.2%
Direct
58.7%
Referral
5.5%
Social
5.5%
Paid
0.9%

Headcount Trend

Current headcount: ~3K

Marketing Team

Marketing Team Size
534 (18% of company)
Median Career Experience
12 years
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
4

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