Responsibilities

• Develop and continuously improve franchise lead-quality standards, qualification criteria, and measurement practices
• Create reporting frameworks to evaluate lead quality, lead sources, campaign performance, pipeline health, and conversion outcomes
• Monitor key performance indicators such as lead volume, cost per lead, conversion rates, source effectiveness, and contribution to franchisee training registrations
• Identify gaps and opportunities within the current franchise lead-generation strategy and recommend practical improvements
• Plan, execute, and optimize lead-generation campaigns across digital, social media, partnership, event, referral, and other channels
• Develop innovative lead-generation approaches beyond traditional digital advertising, including referral opportunities involving Kumon parents, associates, and other internal networks
• Design audience segmentation and targeting strategies for prospective franchisees across United States and Canadian markets
• Apply segmentation insights to campaign messaging, channel selection, geographic targeting, and prospect outreach
• Coordinate with external lead-generation agencies and partners to communicate objectives, share performance insights, support campaign execution, and improve results
• Collaborate with the Branding team, which retains overall responsibility for external agency oversight

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Five or more years of experience in lead generation, growth marketing, digital marketing, franchise recruitment marketing, or a related area
• Demonstrated experience balancing strategic campaign planning with hands-on campaign execution
• Experience planning, implementing, measuring, and optimizing multi-channel lead-generation campaigns
• Strong analytical skills with the ability to interpret lead-source, campaign, conversion, and pipeline data
• Experience developing audience segmentation and targeting strategies
• Experience collaborating and coordinating with external agencies, vendors, or marketing partners
• Ability to translate data and market insights into clear, actionable recommendations
• Strong project and process management skills
• Excellent written, verbal, and presentation skills

Benefits

• Quality Medical, Dental, and Vision Coverage
• Prescription Drug Plan
• 401k Retirement Savings Plan with generous company match and 2 year vesting schedule
• Flexible Spending Accounts for Health Care, Dependent Care, and Commuting Expenses
• Company Paid Basic Life Insurance and AD&D
• Company Paid Short and Long Term Disability Plans
• Plentiful Paid Time Off and Company Paid Holidays
• Funding of Professional Development
• Employee Assistance Program
• Kumon Tuition Discount