Franchise Marketing Manager

Middletown, PA (Hybrid)

$60K/yr – $65K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own franchise marketing enablement and execution across SYB brands, partnering with Franchise Partners to localize campaigns, manage marketing projects, and train the franchise community.

  • Point of contact for Franchise Partners
  • Coordinate local marketing calendars and partnerships
  • Train franchise community on campaigns and brand compliance

Job Description

Responsibilities

  • Franchise Marketing Support
  • Serve as the primary point of contact for Franchise Partners.
  • Support rollout of marketing initiatives, tools, and campaigns across the franchise system.
  • Support Franchise Partners in adapting national campaigns for their local markets.
  • Help Franchise Partners understand and use brand marketing tools, templates, and programs.
  • Local Campaign Execution & Digital Marketing Support
  • Assist in developing and maintaining local marketing calendars that align with seasonal campaigns and program priorities.
  • Research, establish, and support local-level partnerships, vendors, or promotional opportunities.
  • Develop and update local-level marketing how-to guides, playbooks, and training materials.
  • Guide Franchise Partners on local digital marketing, including social media, paid advertising, and local listings.

Requirements

  • Minimum 3-5 years of experience in marketing, franchise support, account management, or related role
  • A bachelor’s degree in a related field (including marketing, communications, business management & advertising, etc.)
  • A core value fit
  • Passion for our vision and mission
  • Professional curiosity and the ability to leverage working knowledge for better success
  • Customer service mentality, proactive & professional communication
  • Tech savviness
  • Efficiency in the Microsoft Office Suite (Word, Excel, PowerPoint)
  • Proficiency in capturing content for social media (basic photography and video)
  • Collaborative and creative problem-solving skills

Preferred

  • Strongly Preferred: experience working in a multi-location or franchise environment, Salesforce Marketing Cloud experience, including general SQL knowledge

Benefits

  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Paid time off
  • Vision insurance
Soccer Shots Los Angeles logo

Soccer Shots Los Angeles

Soccer Shots is a national program teaching children ages 2-8 the beautiful game of soccer. One of our trademarks is the developmentally appropriate curriculum we use that emphasizes creative play, enjoyment of sport, and character building lessons. Our sessions range from 30-40 minutes in length, and our coaches are energetic and enthusiastic individuals who love working with kids of all ages.

Founded in 2007
Los Angeles, California, USA
11 employees (1 in marketing)

Traffic Signals

Monthly Visitors
3.5K
Traffic Source Mix
Search
19.4%
Direct
61.2%
Referral
5%
Social
13.1%
Paid
1.2%

Headcount Trend

Current headcount: ~13

Marketing Team

Median Career Experience
10 years
Median Tenure
11.4 years
Marketing Roles Posted (Last 30 Days)
4