Responsibilities

• Serve as the primary marketing contact for franchisees, providing clear, proactive, and positive communication on all local marketing initiatives.
• Lead regular franchise marketing calls, webinars, and regional check-ins to educate and align operators on execution best practices.
• Develop and distribute Local Store Marketing playbooks, toolkits, templates, and execution guides.
• Partner with Operations to ensure alignment between field leadership and marketing initiatives.
• Act as the voice of the franchisee internally — surfacing feedback and opportunities to improve support tools and processes.
• Guide franchisees in developing and executing effective LSM strategies
• Provide coaching on local media investments, offer strategies, and market-specific opportunities.
• Monitor local marketing compliance and ensure alignment with brand standards.
• Measure effectiveness of LSM initiatives and provide data-informed recommendations for improvement.
• Lead development and execution of New Store Opening marketing plans, including:

Requirements

• 5+ years of marketing experience within a franchise, QSR, or multi-unit retail environment.
• Demonstrated experience supporting franchisees or field teams with Local Store Marketing and New Store Openings.
• Strong communication and presentation skills; comfortable leading calls and influencing operators.
• Highly organized with strong project management capabilities.
• Ability to translate strategy into clear, actionable tools.

Benefits

• Generous paid time off
• Health insurance
• Dental insurance
• Healthcare spending account (HAS)
• Retirement benefits or accounts
• Gym memberships or discounts
• Employee discounts