Fractional VP of Marketing & Brand (with Path to Full-Time)

USA (Remote)

Salary Not AvailableSenior Level6+ years expContract

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Own the cross-channel growth engine with an 18-month roadmap tied to product launches, retail and ecommerce campaigns, and tight KPIs.

Growth & Measurement: executive dashboards tying ROI, acquisition, retention, and brand lift to budget decisions.
Campaigns, Partnerships & Brand Growth: integrated launches with creator and retailer partnerships and a single cohesive brand story across paid, earned, owned, and retail.
Team & Leadership: co-running marketing with leadership and building scalable planning with internal teams and external partners.

Responsibilities

Strategy & Planning. Own the 18-month marketing roadmap, translated into annual and quarterly plans. Build an integrated calendar across retail, ecommerce, digital, PR, influencer / talent, and seasonal campaigns, timed to product launches and key selling periods. Set KPIs, reporting frameworks, and budget allocation, and refine continuously against performance.
Team & Leadership. Co-lead the marketing function alongside the leadership team. Provide strategic direction, mentorship, and accountability for the internal team plus agency, freelance, and creative partners, and build repeatable planning processes.
Campaigns, Partnerships & Brand Growth. Lead integrated campaigns around major retail launches. Develop creator, influencer, ambassador, and celebrity partnerships, plus co-marketing with retail accounts and PR-worthy collaborations and activations. Refine Buzzie's positioning and messaging for consistency across every touchpoint, and ensure each campaign tells one cohesive brand story across paid, earned, owned, retail, and ecommerce.
Growth & Measurement. Build executive dashboards tracking campaign performance, ROI, acquisition, retention, and brand awareness, tying marketing investment directly to business outcomes.

Requirements

6+ years leading integrated marketing for high-growth consumer brands
Experience in CPG, beauty, wellness, outdoor, lifestyle, or adjacent categories
A record of scaling brands through national retail expansion, omnichannel marketing, product launches, partnerships, influencer programs, and PR while managing agencies and cross-functional teams
Strong analytical instincts paired with sharp creative judgment
Startup or high-growth experience