Responsibilities

• Review and improve current lead generation strategy
• Help stabilize and improve Meta Ads performance
• Develop and test creative concepts, messaging angles, and ad variations
• Help create or direct creation of ad creatives and campaign assets
• Advise on landing page messaging, structure, and conversion performance
• Bring new ideas for additional channels and campaigns
• Actively help execute, not just advise
• Help us turn growth into a more consistent, reliable system
• This is a fractional independent contractor engagement, approximately 10 hours per week

Requirements

• Strong experience as a Fractional CMO, growth lead, or senior demand generation leader
• Deep understanding of paid acquisition, especially Meta Ads
• Proven success in SaaS, ideally healthcare or closely related markets
• Ability to shape strategy and personally help execute
• Strong instincts around positioning, messaging, creatives, funnel performance, and landing page direction
• Comfortable creating creatives, guiding creative production, and iterating on ad concepts
• Someone who can bring ideas beyond Meta, including other practical lead generation channels
• Comfortable working closely with founders and communicating in Slack
• U.S.-based
• Approx. 10 hours per week (scope)
• This is a fractional independent contractor engagement, approximately 10 hours per week

Preferred

• Healthcare domain experience
• Experience with other paid channels beyond Meta