Responsibilities

• Strategy & Leadership - Develop and own the overall marketing strategy aligned with company goals and growth stage
• Strategy & Leadership - Define target audience segments, positioning, and messaging
• Strategy & Leadership - Set marketing budget priorities and allocate resources for maximum ROI
• Brand & Content - Guide brand voice, visual identity, and messaging consistency across channels
• Brand & Content - Oversee content strategy (blog, video, social, email) to build audience trust and engagement
• Growth & Demand Generation - Lead customer acquisition strategy across paid, organic, and lifecycle channels
• Growth & Demand Generation - Identify and prioritize highest-leverage growth channels for the current stage of the business
• Growth & Demand Generation - Set and track KPIs (CAC, LTV, conversion rates, funnel metrics)
• Team & Vendor Management - Manage relationships with agencies, freelancers, or in-house marketing hires
• Team & Vendor Management - Provide direction and feedback to contractors handling execution (design, ads, SEO, etc.)

Requirements

• 8+ years of marketing experience, including senior/leadership roles (VP, Director, or CMO level)
• Required: Proven marketing leadership experience in EdTech and/or SaaS (B2B or B2C) — please only apply if you have direct experience in one or both of these spaces
• Demonstrated success transitioning organizations from paid-acquisition dependency to sustainable organic growth (SEO, content, community, referral, etc.)
• Strong grasp of both brand marketing and performance marketing
• Comfortable being hands-on — this role blends strategy with execution, especially in a lean team environment
• Experience managing agencies, freelancers, or small marketing teams
• Data-driven approach with fluency in marketing analytics tools
• Excellent communication skills; able to work autonomously and report clearly to leadership
• Must be based in the United States and authorized to work in the U.S.
• Available for ~20 hours/week with flexibility to align with team working hours

Preferred

• Experience scaling an early-stage or bootstrapped company
• Existing network of trusted freelancers/agencies for design, paid media, SEO, etc.