Responsibilities

• Integrated Campaign Orchestration: Partner with Performance Marketing and Shared Services to scale initiatives. You define target technical personas and goals, while collaborating with internal teams to ensure "no-overlap" between Collibra and Deasy ad auctions.
• Campaign Management: Work with Product and Marketing stakeholders to document and execute campaigns that drive the user journey experience. You will adapt these campaigns across diverse channels to ensure pipeline conversion with target audiences.
• Web & SEO Strategy: Act as the "Internal Client" for the Web and SEO teams. Define keyword universes for AI-native builders and buyers — including terms and concepts the market is still learning to search for —and provide conversion-centric briefs for the web presence, ensuring alignment with overarching domain authority.
• End-to-End Event Execution: Own event programs from start to finish. This includes identifying high-impact AI conferences, managing booth logistics, on-site lead capture, and coordinating post-event follow-up to build community presence.
• Lead Lifecycle Management: Define user pathing and conversion milestones. You will process resulting leads in a timely manner and partner with Marketing Ops to implement nurture frameworks into the tech stack.
• Performance Tracking & Budgeting: Gathers and analyzes data on the effectiveness of programs. You will manage the targets and ROI for defined initiatives, tracking expenses, flagging variances, and making active recommendations to optimize spend and pipeline conversion.

Requirements

• 5–7 Years of Growth Experience: Proven track record of building demand in tech environments, specifically targeting technical or AI-native personas.
• Category Creation Experience: Track record of launching first-to-market products and building narratives that define a new category.
• Strategic Execution: Ability to manage "Shared Services" models—knowing how to write a brief that gets results while remaining "hands-on" with campaign setup and event logistics.
• Data Fluency: Strong ability to synthesize data from various marketing collateral (case studies, digital ads, etc.) to determine what resonates with the audience.
• Financial Acumen: Experience managing campaign budgets, tracking ROI, and providing accurate financial inputs for reporting and forecasting.
• A bachelor’s degree or equivalent related working experience is required.
• This position is not eligible for visa sponsorship.

Preferred

• A self-starter: proven ability to see the big picture, assess the situation, identify issues, develop a plan, and execute the vision with measurable results - all without being told how to get from point A to point B.
• A zero-to-one growth operator: has built demand engines from scratch, including in markets without established search volume, comparison sites, or buyer education.
• A marketing wiz: knowledgeable on the latest and greatest methods to build demand among AI purchasing personas to quickly convince and convert.
• An analytical thinker: roll-up your sleeves and dive into the data is a personal mantra as you look to the pipeline and uncover ways to produce across volume and velocity.

Benefits

• Benefits at Collibra Collibra recognizes and values that everyone has different needs, interests, and life goals. We built our benefits program with flexibility in mind to support you and your loved ones through a diverse range of circumstances and life events. These flexible offerings sit on a foundation of competitive compensation, health coverage, and time off. Learn more about Collibra’s benefits.
• We create inclusion and belonging through how we onboard, meet, connect, engage, and communicate. Learn more about diversity, equity, and inclusion at Collibra.
• At Collibra, we’re proud to be an equal opportunity employer. We realize the key to creating a company with a world-class culture and employee experience comes from who we hire and creating a workplace that celebrates everyone.
• With this, we proudly consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status or any other legally protected category. If you have a need that requires accommodation, let us know by completing our Accommodations for Applicants form.