Responsibilities

• Everything that shapes how the market discovers, perceives, and trusts Truss.
• Brand and creative direction. You are the taste. Brand voice, visual identity, the design system, what ships and what doesn’t. You give clear creative direction to contractors, designers, and teammates, and you have the judgment to know when something is off and the standards to insist it gets fixed.
• Top-of-funnel growth. You own the top of the funnel — awareness, traffic, qualified sign-ups — across the channels that actually drive it for us: the network-effect loop, word of mouth, partnerships, and paid. You make our growth loops stronger and our story more shareable, sharpen the creative bar on our retargeting, and figure out what top-of-funnel acquisition beyond retargeting should look like. You work hand-in-hand with our growth engineer and the AI ad engine he's built, so we're not just running ads — we're running good ones that convert.
• Content and social. You own the strategy and the standard: what we say, where we say it, how often, and whether it's any good. Are we posting consistently? Is it on-brand? Is it working? You turn that from a question into a system.
• Website and digital presence. The website and landing pages are where our inbound demand converts. The founder is driving the current rebuild; you own the site and every page after it as living, high-quality assets — not one-time projects.
• Measurement and strategy. You decide which metrics matter, track them honestly, report clearly, and use them to steer. You bring the marketing plan; you don't wait to be handed one.
• Your first 90 days
• Map how customers actually find us today — the network-effect loop, word of mouth, partnerships, retargeting — and find where the real leverage is.
• Audit where we are: brand voice, content cadence and quality, ad creative, and top-of-funnel metrics.
• Stand up the top-of-funnel metrics that matter and a simple reporting rhythm the team can trust.

Requirements

• 6+ years in marketing or growth, including at least one role where you genuinely owned a brand or a function end-to-end — not just executed someone else's plan.
• Demonstrable taste. You can show us work — sites, campaigns, brand, content — where the quality is obvious. This is the single most important thing.
• Real range across brand and performance: you care about how it looks and how it converts, and you can move between a creative critique and a funnel metric without missing a beat.
• Ownership mentality. You take the weight off other people's plates. You make decisions, hold the standard, and follow through without being managed.
• Comfort in early-stage ambiguity — you're happy being the whole function today and building the team later.
• All-in on a founding, in-person role. You want startup intensity and outsized ownership, and you're genuinely excited to bet on equity upside at a company right before its Series A.
• Strong writer with a real feel for brand voice.
• Data-literate: you're fluent in top-of-funnel metrics and ad performance and use them to make calls.

Preferred

• Experience with product-led growth, network effects, referral/viral loops, or partnerships-driven growth.
• B2B, fintech, SMB, or vertical/industry SaaS experience.
• Experience marketing to construction, trades, or other blue-collar / non-tech audiences.
• Hands-on with paid channels and modern AI marketing tooling.