Responsibilities

• Own our model launches, especially open source. Every release - chandra, surya, marker, lift, and what comes next - should land. You’ll build the assets (launch posts, benchmark write-ups, demos, docs), coordinate the team’s posts, work HN and Reddit and the ML community, handle press where it’s worth handling, and run the retro afterward so the next one lands harder.
• Take over and scale the content engine. Inherit the calendar, tighten the cadence, and own the strategy and much of the writing. Educational content for developers evaluating us, and vertical-specific content for the buyers who need to see their own documents in the example - legal, healthcare, financial services, insurance, logistics, government.
• Ghostwrite for the team. Our engineers and researchers know things worth writing about and mostly won’t write it themselves. You’ll draft in their voice, in a way they’re glad to put their name on, and turn the team into a distribution channel.
• Make Datalab legible to LLMs and agents. Structure the site, docs, and benchmark content so that models recommend us when someone asks how to parse a PDF. Own the technical work behind it, figure out what “ranking” even means in this context, and build a way to measure whether it’s working.
• Treat the website as our front door. Most of our revenue starts with someone landing on datalab.to . Own the narrative, structure, and conversion path of the site and the top of our docs, working with engineering to ship changes.
• Own the demand channels and the budget behind them. SEO, paid, landing pages, conversion. Propose and manage the spend, and own the numbers end to end — partnering with our Business Operations hire on funnel reporting and attribution so we know which channels actually produce revenue.
• Arm the sales team. Build the case studies, benchmark comparisons, one-pagers, and decks our AE and solutions engineers need in live deals. Our strongest proof points are customers with hard extraction problems; turn those into assets that help close business and double as vertical content.
• Show up in the community. Our Discord and GitHub are the largest audience we own. Set the tone there, spot what people keep asking for, and turn recurring questions into documentation and content. Represent us at conferences, meetups, and on podcasts — and build the speaking and events motion, including getting our researchers in front of the right rooms.
• Track where AI is going and translate it into positioning. Agents, evals, context engineering, the shifting shape of the document AI market. Bring us a point of view on what it means for how we talk about ourselves, not just a summary of the news.
• Feed the loop back to product and sales. What messaging converts, what objections keep surfacing, what the community keeps asking for — bring structured signal to the founder and the GTM team on a regular cadence.

Requirements

• 7+ years in marketing, with meaningful time owning content, launches, and demand generation for a technical or developer-facing product.
• Run launches at a high level - coordinated messaging, assets, press, and community across a real release cycle - and can point to both the results and the parts you personally shipped.
• Built a content program from strategy through published work, and written most of it yourself.
• Owned SEO and paid channels directly, including budget, with numbers on what moved and what didn’t.
• Operated in early-stage environments where the playbook didn’t exist and the team was small.
• Can use AI tools like Claude and Cowork effectively to streamline your work and build content systems.

Preferred

• Have marketed an open source project or built inside a developer community (GitHub, HN, Discord, ML Twitter).
• Have worked on document AI, OCR, IDP, or data extraction - or adjacent infrastructure and developer tooling.
• Have run experiments in LLM/AI-assistant discoverability and have opinions about what actually works.
• Have ghostwritten for founders or technical leaders and have samples you can talk through.
• Are comfortable enough with design to get a launch asset out the door yourself, and know when to bring in help.
• Have marketed into regulated or public-sector buyers, where the proof burden is higher.
• Have hired contractors, agencies, or freelancers and gotten good work out of them.
• Want to build and lead a marketing team, and can tell us why you think you’re ready for that next.
• Are active in the AI community and actually use open source models and tools.