Responsibilities

• Own and build the marketing function
• Define Gridsight’s marketing strategy and roadmap in partnership with company and commercial leadership.
• Set marketing goals, KPIs, and measurement systems that connect activity to account engagement, pipeline, expansion, and market position.
• Own the marketing resource plan, including when to build internally and when to use agencies, contractors, and specialist partners.
• Build AI-enabled workflows and reusable systems that increase the quality, speed, and leverage of the marketing function.
• Own the marketing budget and allocate resources against the highest-impact commercial and market priorities.
• Lead positioning and product marketing
• Set and own Gridsight’s positioning, messaging architecture, value propositions, category narrative, and competitive framing.
• Translate complex technical capabilities into clear outcomes for utility executives, engineers, planners, operators, customer teams, and procurement stakeholders.
• Build buyer- and use-case-specific narratives across sales and marketing assets.

Requirements

• 10+ years of B2B marketing experience, including meaningful experience in enterprise product marketing, account-based marketing, or a closely related role.
• Experience building a marketing function, or a substantial part of one, in an early-stage or rapidly growing company.
• Deep product marketing expertise, including positioning, messaging, sales enablement, customer research, content marketing, and product launches.
• Experience supporting large, multi-stakeholder enterprise deals with long sales and procurement cycles.
• Experience building account-based programs in partnership with Sales and Customer Success across acquisition, expansion, and advocacy.
• Experience turning customer outcomes into credible proof, references, stories, and commercial assets.
• Experience building customer advocacy, community, or ecosystem programs that create meaningful peer engagement, word of mouth, and market validation.
• Strong writing, narrative-development, and executive communication skills.
• Experience setting marketing strategy, allocating resources, and balancing near-term commercial priorities with longer-term market-building investments.
• The ability to prioritize competing needs and independently take high-quality work from insight through execution.