Founding GTM, Public Sector

San Mateo, CA (On-site)

$130K/yr – $150K/yrDirector/Executive4+ years expFull time

Posted 2 months ago

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Job Summary

Lead the founding GTM to build a repeatable B2G SaaS sales motion, owning pipeline, pilots, and full-cycle deals.

  • Must-have: 4-7+ years in B2G/SLED or federal SaaS with full-cycle deal ownership.
  • Standout: Direct influence on GTM strategy, ICP refinement, and a lightweight playbook for a second hire.

Job Description

Responsibilities

  • Outbound and pipeline. Build and run the prospecting engine across municipal police departments: list-building, sequencing, calling, and sourcing your own meetings.
  • Full-cycle deals. Own each opportunity from first conversation through proposal, procurement, and signed contract. You carry a number.
  • Pilots. Run pilots end to end: scope, deploy, train, document, convert. The conversion playbook is yours to write.
  • GTM strategy and execution. Refine the ICP, sharpen positioning, and build the sales motion: decks, battle cards, objection-handling, the lightweight playbook a second GTM hire could pick up on day one.
  • Customer voice. Bring field feedback back to engineering so roadmap reflects real buyer pain, not speculation.
  • Lightweight marketing. At this stage GTM is one person’s job, which means conference presence, case studies, content, and demand work also live with you for now.
  • First hires under you. As we scale revenue, you will be the person identifying, hiring, and ramping the second and third GTM seats.
EdgeTrace logo

EdgeTrace

EdgeTrace unifies your entire camera network into a single, powerful intelligence platform–helping public safety teams detect threats faster, respond in real time, and protect the community.

Founded in 2024
San Mateo, California, USA
2 employees (2 in marketing)

Traffic Signals

Monthly Visitors
81
Traffic Source Mix
Search
30.9%
Direct
49.9%
Referral
7.5%
Social
10.6%
Paid
1%

Headcount Trend

Current headcount: ~2

Marketing Team

Marketing Team Size
1 (50% of company)

Funding

Total Funding
$500K
Last Raise
$500K
Pre Seed, 2 years ago

Funding History

  • Feb 2024
    Pre Seed • $500K