Own early GTM with founding-level ownership from beta revenue to scalable paid adoption, shaping category narrative for an AI-native ERP serving specialty retailers.

• Turn beta customers into repeatable paid revenue
• Build outbound campaigns to specialty retailers and optimize landing paths
• Develop the first self-serve and rep-assisted sales motions
• Improve landing pages, conversion paths, and lead generation
• Create customer stories, case studies, and sales collateral
• Sharpen messaging, positioning, and category narrative
• Run lightweight content and SEO experiments
• Track pipeline, conversion, feedback, and GTM performance
• Explore industry events, associations, and channel partnerships
• Help define the GTM hires, systems, and processes after seed