Responsibilities

• Messaging & growth creative: craft the copy, positioning, and campaign narratives that drive acquisition and conversion
• Paid acquisition: build, manage, and optimize campaigns across Meta, Google, and other digital channels
• Website & landing pages: improve how Casa communicates value and converts prospective members across the website and funnel
• Conversion optimization: identify friction points, run experiments, and improve conversion throughout the sign-up journey
• Creative direction: brief and manage external creative partners across ads, photography, video, direct mail, and campaign assets
• Measurement & optimization: define KPIs, analyze performance, and translate insights into better creative and stronger conversion

Requirements

• 5+ years of experience in growth marketing, performance marketing, product marketing, or related roles
• An exceptional writer — you know how to craft messaging that is clear, emotionally resonant, persuasive, and conversion-oriented
• Highly self-motivated and comfortable operating with significant ownership and autonomy
• Strong paid media experience, particularly Meta; you understand performance marketing deeply and have results to show for it
• You think deeply about consumer psychology and decision-making — not just driving traffic, but understanding what makes people take action
• You’ve marketed a high-consideration product or service where trust, clarity, and communication materially influence purchasing decisions
• You combine creativity with analytical rigor; you can discuss copy, CAC, funnel conversion, and creative performance in the same conversation
• Resourceful and low-ego; you don’t wait to be unblocked and are comfortable figuring things out independently
• Strong creative judgment and taste, particularly around consumer-facing messaging and performance creative

Nice to have

• Experience marketing premium consumer, subscription, home, hospitality, or lifestyle brands
• Experience with attribution and measurement across longer consideration cycles
• Familiarity with direct mail and offline acquisition channels
• Early-stage startup experience building systems and processes from scratch