Responsibilities

• Build the lead engine that makes AcquiMatch impossible to ignore.
• Own Our Content Engine: edit, produce, and ship weekly newsletter; build newsletter-to-blog strategy; own LinkedIn presence; run webinars end to end; repurpose content into long-form YouTube and short-form clips; manage studio and hire/direct a freelance video editor; handle Canva design.
• Deliver a predictable 5 to 10 qualified leads per week from owned channels by end of first 90 days; optimize lead magnets and nurture sequences; track CAC and maintain high close rate on marketing-sourced calls.
• Plan, launch, and analyze paid ads (Meta, LinkedIn, YouTube); own ad budget against target cost-per-qualified-lead.
• Build the Founder's Brand & Authority: treat founder's personal brand as a primary growth channel; script founder for VSLs, short-form and long-form; capture content at events and with clients; develop speaking/interview opportunities; help launch a podcast when engine supports it.
• Guard brand voice and visual identity across materials; oversee brand usage; stay ahead on SEO, AI tools, and new tactics.
• Build Strategy & Team As We Grow: develop broader marketing strategy; shape partnership and sponsorship strategy; recruit, manage, and develop freelancers and future hires.

Requirements

• 3-6+ years in content, brand, or growth marketing, ideally for a founder-led or creator-led brand.
• You've helped scale a personal brand (Hormozi, Martell, Cole Gordon, etc)
• You've thrived in a small, fast-paced startup where you owned outcomes, not tasks.
• Familiarity with ETA, SMB, finance, or high-ticket B2C is a strong plus.

Nice to Have

• Familiarity with ETA, SMB, finance, or high-ticket B2C is a strong plus.
• Experience scaling a personal brand (Hormozi, Martell, Cole Gordon, etc).
• Thrived in a small, fast-paced startup where you owned outcomes, not tasks.

Benefits

• Competitive benefits that support a high-performance, people-first culture.