Responsibilities

• Drive the execution of Marriott’s Partner Campaign Reporting function, including defining key KPIs, designing advertiser reporting templates and dashboards, and managing partner campaign reporting managers.
• Support roadmap development for reporting infrastructure and measurement capabilities in partnership with Strategy & Operations leadership.
• Work cross-functionally with the Sales & Partnerships team to ensure business needs around measurement and reporting are captured and reflected in standardized measurement and reporting templates.
• Collaborate with internal stakeholders to document and communicate measurement capabilities and deliver customized reporting solutions based on advertiser needs.
• Collaborate with the measurement team to create new analytical models, measurement pipelines, and visualization dashboards / tools.
• Design advertiser specific reporting dashboards and templates, customizing and troubleshooting when needed.
• Regularly validate all Marriott advertiser measurement and campaign performance.
• Leverage a data driven approach to evaluate optimization opportunities on reporting capabilities / tools.

Requirements

• Bachelor's degree in Business, Economics, Marketing, Data Science, or related field.
• 5+ years of experience in digital media or other digital business with a strong analytical background and experience.
• Strong technical and analytical foundation, with experience in data-driven decision-making and marketing analytics.
• Knowledge of measurement and analytics across digital marketing and media channels, including reporting frameworks and analytical models.
• Familiarity with core measurement science concepts, including experimentation and measurement frameworks (A/B testing, matched market, MMM, etc.), statistical sampling techniques and hypothesis testing, power analysis, and synthetic control.
• Familiarity with media channels, marketing technology, marketing operations, audience segmentation, and customer data strategies.
• Proven experience presenting analytical insights and answering all technical/data questions for both technical and non-technical stakeholders.
• Success in running sophisticated business processes across multiple internal teams in a fast-paced environment.
• Strong strategic and critical thinking skills; bias towards data-based decision making with the ability to break down complex problems and formulate plans.
• Excellent decision-making, project management, and communication skills.
• Strong conceptual skills and ability to translate theoretical concepts into analytical or research methodologies and tools.
• Understanding and adherence to the principles of data quality management, Agile, data privacy and modern marketing best practices.