Financial Services Solutions Marketing Manager at Act-On Software | USA | $135K/yr – $150K/yr

Act-On Software

Financial Services Solutions Marketing Manager

USA (Unknown)

$135K/yr – $150K/yrSenior Level7+ years expFull time

Posted 7 weeks ago

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Job Summary

Own Act-On based industry GTM with a focus on financial services by building blueprints, solution packs and sales enablement that tie to campaigns and sales motion.

Own AF: Act-On blueprinting, packs, and content to drive campaigns and sales enablement for financial services.
Market alignment: Produce market requirements docs to guide product, marketing, and customer success.
Lifecycle enablement: Create lifecycle marketing templates and implementation resources for white-glove delivery.

Job Description

Responsibilities

Serve as an Act-On Subject Matter Expert: Though your experience and learning more about key industries, you will serve as an expert resource for Act-On
Develop Industry Blueprints: Build comprehensive blueprints defining industry-specific pain points, needs, value propositions, and core messaging frameworks to align go-to-market execution.
Create and Manage Solution Packs: Define, develop and launch industry specific solution packs that sit on top of the Act-On platform and add additional value through templates, reports, configuration, integrations
Curate Compelling Content: Develop industry specific content for use in PR, marketing campaigns and sales efforts including: thought leadership assets, eBooks, solution sheets, and sales enablement materials.
Identify Market Requirements: Conduct market research and build industry specific market requirements documents to serve as guiding resource for product development, marketing and customer success.
Build Sales Enablement and Implementation Resources: Define or outline templates for Lifecycle Marketing for Financial Services that can be used by the outcome managers to provide a white glove implementation service

Requirements

7+ years of experience marketing financial services products in a demand generation or product marketing roles
A background in marketing software products (in addition to financial services experience) is highly preferred.
Demonstrated experience designing collaborative outbound/inbound programs with sales and BDR organizations.
Exceptional written storytelling capabilities and analytical skills to assess solution performance against sourced-pipeline targets.
Positive, high-energy, team-focused attitude.
Marketing Automation platforms such as Act-On, Marketo, HubSpot, or Eloqua
Salesforce—strong alignment on revenue attribution, lead management tracking, and sales analytics pipelines
Account-Based Marketing (ABM) strategies and vertical-focused demand mechanics

Act-On Software

2.9 Glassdoor

Act-On Software provides the innovative marketing automation platform for marketers who think big and act boldly. As the last independent MAP provider, we focus 100% on serving marketers. Our innovation focuses on marketing efficiency, powerful AI features built into the software, the promise of data freedom and integration, and personal dedication to your success through human support and professional services. We push the possibilities of marketing automation forward, with AI and machine learning solutions to advanced marketing problems. Act-On is marketing automation for the future. From our headquarters in Portland, Oregon, Act-On Software serves enterprise customers such as Hitachi, Sharp, Best Buy, Flextronics, Red Lions Hotels, and SKF Group.Features include:Marketing automation Lead scoringAdvanced analyticsDynamic formsSMS marketing Account-based marketing Email deliverability Email marketing automation Marketing segmentationLead managementLead nurturingSocial media marketingCRM integrationSales intelligenceROI reportingOur values: *Put People First*Be Yourself*Do Your Best (Together)*Make it BetterCommitted to Diversity, Inclusion and Belonging:At Act-On Software, we strive to uphold an inclusive environment where all people feel respected, valued and a true sense of belonging. We welcome applicants irrespective of race or ethnicity, gender identity and expression, sexual orientation, religion, age, educational background, socioeconomic status, disability, or veteran status, and we’d love to explore what you can add to our team.

Founded in 2008

Portland, Oregon, USA

201 employees (20 in marketing)

www.act-on.com

36% recommend to a friend

37% CEO approval