Field & Trade Marketing Coordinator

New York City, NY (On-site)

$66K/yr – $70K/yrMid LevelFull time

Posted 1 day ago

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Job Summary

Own and drive field marketing initiatives for Wana Brands in New York, coordinating in-store presence, budtender trainings, events, merchandising, and relationship-building with dispensaries and staff while tracking opportunities and market trends.

Job Description

Responsibilities

  • Work with marketing & sales team to schedule and provide regular presence in dispensaries.
  • Schedule and conduct budtender trainings. Schedule and attend customer appreciation events.
  • Initiate, coordinate, and manage Wana events including human resources associated with event.
  • Manage swag inventory and budget.
  • Assist in collecting competitive information.
  • Effectively execute new launch materials and displays at store level.
  • Ensure proper placement of select POP materials to increase share of shelf at dispensaries.
  • Produce layout plans for stores and maintain store shelves and inventory.
  • Promote the Wana brand to retail store personnel and consumers in a professional manner.
  • Build and maintain strong professional relationships with all in-store personnel.

Requirements

  • Previous cannabis industry experience.
  • Previous customer service or event experience.
  • Degree in Marketing, Business, or a related field.
  • Previous brand ambassador experience.
  • Ability to build relationships and rapport with internal and external partners.
  • Excellent interpersonal and customer service skills.
  • High level of organization.
  • Excellent execution and follow-through.
  • Excellent writing skills.
  • Ability to be assertive, yet diplomatic.

Preferred

  • Proven working experience in brand ambassadorship, marketing, or merchandising a plus.

Benefits

  • - Annual compensation commensurate with experience from $66K-$70K
  • - Full suite of medical, dental, and vision insurance
  • - Paid parental leave
  • - 401 (k)
  • - Paid Time Off
  • - Short Term and Long-Term Disability
  • - Employee Assistance Program
  • - Employee life insurance and supplemental life
  • - Spouse and child life and AD&D
  • - Pet insurance

Headcount Trend

Current headcount: ~11

Marketing Team

Marketing Team Size
1 (8% of company)
Median Career Experience
11.5 years
Median Tenure
0.8 years
Marketing Roles Posted (Last 30 Days)
2