Field Operations Specialist

Dallas, TX (Hybrid)

$65K/yr – $77K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive dealer marketing growth and retention as a Field Operations Specialist overseeing Texas/Oklahoma markets.

  • Own dealer relationships, retention programs, and ongoing marketing improvements across assigned dealerships.
  • Must-have: 5+ years in automotive marketing with strong relationship-building skills.
  • Standout: Frequent cross-functional collaboration with OEM field reps and Salesforce activity.

Job Description

Responsibilities

  • Builds and maintains positive relationships with new and existing dealer clients
  • Conducts up to three (3) one-hour dealership consultations each day, providing data analysis and continuous improvement recommendations on marketing creative, offers, and cadence
  • Partners with designated OEM field representatives to coordinate marketing improvements and facilitates joint dealership consultations.
  • Understands and drives key performance indicator (KPI) improvement
  • Examines client performance (reporting, direct observation, etc.) to identify areas of opportunity for improvement within the fixed operations
  • Proactively communicate to clients (up to Dealer Principal / General Manager levels). Establishes and maintains a solid business relationship with dealership personnel
  • Effectively communicates OEM program’s value proposition and aligns it with the dealers’ goals
  • Strategizes aftersales marketing performance and solutions
  • Identifies and recommends program changes and marketing strategies
  • Maintains ongoing communication with different levels of dealership management at assigned dealership locations

Requirements

  • Bachelor’s Degree in Business (automotive or marketing preferred) or equivalent work experience
  • Qualified candidates should have 5+ years of automotive / marketing experience
  • Ability to drive and/or fly to assigned dealership locations, spend up to 75% of overnights in hotels, and maintain valid driver’s license
  • Ability to develop relationships with key decision-makers
  • Build relationships with both internal and external customers
  • Identify, qualify, and resolve customer objections, problems, and needs in a diplomatic manner
  • Develop strategies, action plans, and metrics to monitor results
  • Effectively communicate ideas, challenges, and solutions
  • Communicate and give presentations in front of groups
  • Effectively convey processes and training

Preferred

  • Multi-task, prioritize, organize, and coordinate projects to meet simultaneous deadlines
  • Work autonomously with minimal supervision and under continual deadline pressure
  • Work effectively in both a team and individual setting
  • Use a variety of computer programs to track results (Salesforce.com, Word, Excel, Email, Internet, etc.)

Benefits

  • health/vision/dental insurance
  • 401(k)
  • stock options
  • Healthcare & Dependent Flexible Spending Accounts
  • vacation
  • sick
  • personal days
  • positive activism days
  • paid parental leave
  • disability benefits
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RAPP

3.4 Glassdoor

We are RAPP—world leaders in activating growth with precision & empathy at scale.

Founded in 1965
New York, New York, USA
2.3K employees (472 in marketing)
60% recommend to a friend
71% CEO approval

Traffic Signals

Monthly Visitors
26.2K
Traffic Source Mix
Search
43.4%
Direct
45%
Referral
6.4%
Social
3.9%
Paid
1.1%

Headcount Trend

Current headcount: ~2.3K

Marketing Team

Marketing Team Size
221 (10% of company)
Median Career Experience
21 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
11

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