Field Marketing Trainer

Farmers Branch, TX (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive field training and coaching for Expo Home Improvement’s Texas markets, delivering live demos and onboarding while tracking KPI progress.

  • Must-have: 3+ years in direct face-to-face marketing in home improvement or high-volume consumer products.
  • Standout: Proven ability to train/mentor F2F teams and update playbooks across multiple markets.

Job Description

Responsibilities

  • Travel between Expo's Texas markets on a rotating schedule to deliver hands-on training for in-store promoters and event marketing staff
  • Conduct live demonstrations at retail locations and events, modeling best-in-class pitch techniques and lead generation approaches
  • Onboard new promoters and accelerate their ramp-up by working side-by-side in the field
  • Identify underperforming team members and locations; develop targeted coaching plans to improve results
  • Partner with Field Marketing Managers in each market to align training with local goals and schedules
  • Deliver structured training sessions covering product knowledge, objection handling, conversation openers, and appointment-setting
  • Track individual and team progress against KPIs (demos set, conversion rates, cost per lead); report findings to leadership
  • Develop and update training materials, playbooks, and scripts as the business evolves
  • Serve as a culture carrier, reinforcing Expo's standards, energy, and professionalism in every market you visit

Requirements

  • 3+ years of direct face-to-face marketing experience in home improvement, home services, or a comparable high-volume consumer product industry
  • Documented track record as a top producer, consistently ranking among the best in demo sets, appointments, or lead generation
  • Prior experience training, mentoring, or leading other F2F marketers (team lead, assistant manager, or formal training role)
  • Deep understanding of retail kiosk environments, home shows, and community events as lead generation channels
  • Strong interpersonal and communication skills — you can read a crowd, adapt your style, and connect with all personality types
  • Ability to travel extensively within Texas with a flexible schedule including weekends (prime in-store and event days)
  • Self-motivated, organized, and comfortable operating with autonomy across multiple markets
  • Coachable mindset you lead by example and earn respect through performance, not just title

    Expo Home Improvement

    At Expo Home Improvement, we believe a remodel should do more than improve your space. It should transform the way you live.That’s why Texans choose us when they’re ready for something better. Whether it's making a bathroom safer, bringing your kitchen remodel dreams to life, or replacing outdated windows for comfort and efficiency, we deliver transformations that are both functional and personal.Our approach is simple: we listen, we follow through, and we treat every home like it’s our own. That mindset has led thousands of families across Dallas-Fort Worth, Houston, Austin, San Antonio, and East Texas to trust our team to get the job done right.Behind every project is a team that brings purpose and care to their work. We’re proud to foster a culture built on growth, dedication, and doing right by the homeowner, and by each other.

    Founded in 2006
    Carrollton, Texas, USA
    119 employees (26 in marketing)

    Traffic Signals

    Monthly Visitors
    11.2K
    Traffic Source Mix
    Search
    32.4%
    Direct
    43.6%
    Referral
    7%
    Social
    15.3%
    Paid
    1.5%

    Headcount Trend

    Current headcount: ~119

    Marketing Team

    Marketing Team Size
    11 (9% of company)
    Median Career Experience
    8.5 years
    Median Tenure
    3.6 years
    Marketing Roles Posted (Last 30 Days)
    2