Field Marketing Specialist SportStyle – Los Angeles at Salomon | Los Angeles, CA

Salomon

Field Marketing Specialist SportStyle – Los Angeles

Los Angeles, CA (On-site)

Salary Not AvailableMid Level3+ years expContract

Posted 6 weeks ago

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Job Summary

Own LA sneaker-culture activation and community-building, coordinating events, ambassadors, and partnerships to drive local brand affinity and in-store advocacy.

Community ownership: manage the calendar, activations, ambassadors, and partnerships.
Cross-channel alignment: work with Sportstyle marketing, Trade, and Sales to sync the local calendar and programs.
In-store impact: run trainings, POS tactics, and elevated events with dealers to boost sell-through.

Job Description

Own and execute community calendar, consumer experience activations, community programming, and strategic partnerships for the category.
Build brand affinity and community engagement within culturally relevant clubs, organizations, and events through unique and elevated moments that align with Salomon’s brand initiatives.
Support national & sponsored events in territory as requested.
Collaborate with Sportstyle Brand Marketing Manager, Trade Marketing Manager, and Sales Director to define and align with the local Sportstyle calendar across all channels.
Drive and oversee special projects as required, ensuring alignment with strategic objectives.
Monitor and communicate consumer insights around emerging sneaker culture trends and broader cultural movements within the LA market to enhance brand relevance.
Oversee local ambassadors to increase reach and connection within assigned territory.
Execute in-store/online trainings and deliver incentive toolbox on product and brand updates that build brand advocacy and support our recommendation strategy.
Execute marketing activations and instore take-over events with our boutique dealers and key accounts in LA epicenter.
Deliver presentations that will elevate staff engagement and create loyal in-store advocates for our products, programs, and consumer initiatives.

1-3 years practical experience in the sneaker/fashion industry or adjacent is preferred
This role must be based in or within a 30 mile radius of LA
B.S. or B.A. In Business, Marketing or related field, or equivalent combination of education and related experience
Planning, organizing and preparation
Presentation skills
Strong self-awareness and ability to work with a diverse group of stakeholders
Excellent communication skills and accountability in a remote position
Self-motivated with the ability to manage multiple projects at once
Budget management
Passionated about sneaker culture