IMO Car Wash

Field Marketing Specialist

Charlotte, NC (Unknown)

$59K/yr – $106K/yrMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive Maaco field marketing across franchise shops by translating national campaigns into local activations and optimizing shop performance.

  • Own local marketing programs to lift estimates and repair orders.
  • Must-have: 5+ years in field, retail, or multi-unit marketing.
  • Standout: Strong collaboration with franchisees and cross-functional teams.

Job Description

Responsibilities
  • The Field Marketing Manager ensures that Maaco shops deliver on our brand promise while serving as the primary marketing interface for Maaco franchisees.
  • This role is equal parts strategist and operating partner: translating national campaigns into local activations, testing new ideas, and ensuring every shop is converting lead volume into repair orders.
  • Key Responsibilities:
  • Shop Performance Optimization – Partner with operations to diagnose barriers and deploy local marketing solutions that lift estimates and repair orders.
  • Innovation Engine – Test new tactics and evaluate scalability across the system.
  • Brand Consistency – Ensure shops execute against brand standards and promotions to deliver the Maaco customer promise.
  • Insights & Reporting – Provide actionable insights to marketing leadership, surfacing best practices that influence broader field marketing playbooks.
  • Communication - Hold one-on-one communications with DMAs and franchisees across system to communicate local marketing and media plans.
  • Customer Engagement - Leads all FZ to consumer efforts including Call Center, Reputation Management, and Promotions