Field Marketing Specialist

San Mateo County, CA (On-site)

$100K/yr – $125K/yrMid Level2+ years expFull time

Posted 7 days ago

Job Summary

Own end-to-end event operations from vendor management and contracts through on-site execution, budget reconciliation, and campaign logistics, partnering with Brand, Content, and Sales to drive successful experiences.

  • Lead program logistics, SFDC campaign operations, and post-event reporting.
  • Collaborate across Brand, Design, Content, Web, and Ops to ensure alignment and scalable processes.

Job Description

Responsibilities

  • - Vendor Sourcing & Management: Find, vet, and manage the vendors that bring events to life.
  • - Contracts, POs & Budget Administration: Coordinate with Procurement, Legal, Finance, and vendors to move contracts and purchase orders forward, track approvals, and keep spend aligned to budget so FMMs don’t have to chase it.
  • - Program Logistics & Production: Own the shipping, swag, and promotional execution, the physical work that makes an event actually happen.
  • - Brand & Creative Coordination: Partner with Brand, Design, Content, and Web, in conjunction with the respective FMM, to manage event graphics, booth assets, promotional materials, registration pages, and production timelines.
  • - SFDC Campaign Operations: Own campaign setup, registration, lead uploads, routing, and communications, the operational backbone of every campaign.
  • - On-Site Event Execution: Be the steady hand running the show in the room when necessary, in support of FMMs.
  • - Budget Tracking & Reconciliation: Know where every dollar went and be able to say so.
  • - Reporting & Wrap Decks: Turn raw event data into a clean, digestible summary FMMs can hand to leadership.
  • - Process Improvement: Maintain templates, documentation, vendor resources, and repeatable event workflows that improve consistency and help the team scale.
  • - Travel: Manage assigned events on-site, supporting priority programs across the regional portfolio as needed.

Requirements

  • - Relevant Experience: 2-4 years in event operations, field marketing, marketing operations, or a similar coordination-heavy role.
  • - Multitasking Under Load: Comfortable juggling multiple vendors, budgets, and deadlines at once without dropping a ball.
  • - Tool Fluency: Working knowledge of (or eagerness to learn) SFDC, Airtable, Cvent, and SplashThat.
  • - Detail Orientation: The kind of person who notices the swag order is short before it becomes a problem.
  • - Composure On-Site: Calm under pressure; events don’t run on a script.
  • - Strong Communication: Strong written communication for cross-functional coordination with Ops, Content, Digital, Web, and Brand.
  • - Service Mindset: A strong service mindset with the ability to manage expectations across multiple internal stakeholders.
  • - Independent Execution: Able to work independently while keeping program owners informed.
  • - Travel Flexibility: Able to travel approximately 25–40%, including occasional evenings and weekends, based on the event calendar.

Preferred

  • - Pooled Model Experience: Prior experience in a shared-services or pooled-support model.
  • - Enterprise B2B Exposure: Exposure to enterprise B2B field marketing or an ABM motion.
  • - Sales Partnership: Experience partnering with Sales on event outreach, lead follow-up, or campaign execution.
  • - Production Experience: Experience managing branded event assets, tradeshow booths, or promotional production.
Freshworks logo

Freshworks

Freshworks Inc. (NASDAQ: FRSH) builds uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive.Over 74,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency.

Salaries

Posted range

$100K/yr – $125K/yr

Taken straight from the job posting.

See all Freshworks salaries

Funding

Total Funding
$484M
Last Raise
$85M
Secondary Market, 6 years ago

Funding History

  • Jan 2020
    Secondary Market • $85M
  • Nov 2019
    Series H • $150M
  • Jul 2018
    Series G • $100M

Traffic Signals

Monthly Visitors
1.5M
Monthly Google Ads Budget
$2.1M
Traffic Source Mix
Search
35.1%
Direct
46.4%
Referral
16.5%
Social
0.8%
Paid
1.2%

Headcount Trend

Current headcount: ~9.6K

Recent News

Freshworks logo

Field Marketing Specialist

Freshworks · San Mateo County, CA · On-site