Responsibilities

• The Field Marketing Specialist is responsible for supporting the implementation of the Tunnel Wash Business Unit’s Marketing strategy to attain key business objectives.
• The Field Marketing Specialist will report to the Car Wash Marketing Director of the Tunnel/Car Wash Business Unit, and will work with our Operations Teams and extended Business Units, across the Circle K network, in the development of localized marketing and advertising campaigns to support new site openings, promotions, and overall site exposure.
• This role will also collaborate and support the development and execution of digital and print signage and other marketing assets and materials.
• Ensure marketing strategy and campaigns are communicated to and executed at site level; aligning with site level needs. Including but not limited to digital assets, signage, marketing collateral, media relations, social media marketing, field communications, email marketing, app support, and sponsorships/partnerships.
• Plus planning and execution of events such as community engagement, grand openings and site reopenings.
• Conducting, summarizing, and presenting local market research
• Management of field/internal marketing communications
• Providing content for external digital channels when needed locally (web site, social media channels)
• Social investment program management
• Public relations planning and preparation
• Participation in project and team meetings, reporting and data analysis