Responsibilities

• Drive the national event strategy, leading planning and execution of Neumo's participation in large-scale government and industry conferences, associations, and Neumo customer events.
• Set the annual event plan and decide in which events to invest resources and which do not from a marketing and business perspective, balancing the need to drive new business and protect and nurture existing relationships.
• Launch annual customer conferences (planned for Q2 2027), overseeing registration, partners, supplier contracts, and overall experience to achieve renewal and upsell goals across all customer segments.
• Build and lead the team by hiring and developing an Events Specialist who can manage the entire workflow around an event flawlessly and understands the strategy, goals, and how to measure the impact of each event and is able to drive value from events.
• Hold final accountability – the buck stops with you for venue, booth, shipping, staffing, and collateral logistics across the event calendar, with zero missed vendor cutoffs.
• Own the Event Management – ensure accurate board data using stage-gated templates, ensuring every active event runs on a standard approach and look to improve the process and flow with the adoption of software and building of AI skills to support the team.
• Be the owner of event performance and ROI - report on event performance based on goals and types and by product, territory, and business unit.
• Oversee the budget — exercise discretion and independent judgment over a significant national field marketing budget, ensuring every dollar is tracked and optimized.
• Report on revenue impact — partner with Sales and Marketing Operations to track lead flow and deliver post-event reporting that connects event activity to sales pipeline and closed-won revenue.
• Drive leads that convert – create a high conversion lead-to-opportunity flow from events to maximize cost per lead, cost per opportunity, and ROI on closed-won deals .

Requirements

• 5+ years of experience in field marketing, event marketing, or event management, spanning both strategic planning and hands-on execution.
• 2+ years of people management experience, including recruiting, hiring, onboarding, and developing team members into strong independent contributors.
• A track record in a high-velocity environment — you've served as a team leader or key strategic contributor on a team responsible for 100+ events a year, and can speak to how you scaled process without sacrificing quality.
• Experience partnering cross-functionally with Sales, business unit leaders, and Customer Success to align event strategy with pipeline and retention goals.
• History of owning a meaningful budget with full accountability for tracking spend, forecasting costs, and demonstrating ROI to finance and marketing leadership.
• Experience standing up or scaling a flagship customer conference or similarly large-scale event is a plus, given the planned Q2 2027 launch.
• Salesforce reporting and dashboarding — able to build and maintain views that segment events by type and demonstrate value across each.
• Project management — proven ability to run complex, multi-workstream projects using tools like Monday.com, with rigorous attention to timelines and vendor cutoffs.
• CRM and campaign management fluency — hands-on comfort with Salesforce, HubSpot, or comparable systems for lead tracking and reporting.
• Executive presence — a poised, confident communicator with senior internal leadership and external government stakeholders, including agency executives and elected officials.

Preferred

• Experience in Public sector, govtech, SaaS, or other regulated-industry experience is a strong plus, given how compliance-conscious and relationship-driven government buyers tend to be.
• History of owning a meaningful budget with full accountability for tracking spend, forecasting costs, and demonstrating ROI to finance and marketing leadership.

Benefits

• Neumo offers a competitive benefits and compensation package.