Field Marketing Manager

Skillsoft

Field Marketing Manager - Public Sector, North America

USA (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive and manage Skillsoft's FED/SLED marketing programs across field, digital, and ABM to generate pipeline.

Own integrated field, events, and digital demand programs for public sector audiences.
Must-have: 5+ years in B2B marketing with public sector experience and Marketo/Salesforce proficiency.
Standout: Strong ABM alignment and cross-functional impact with sales and product marketing.

Job Description

Responsibilities

Public Sector Strategy & Planning : Build and execute an integrated marketing plan for FED/SLED that aligns to mission priorities, procurement and funding cycles, and compliance requirements.
Field Events & Experiences : Lead public sector-specific events (roundtables, summits, trade shows, partner events) from concept through follow-up—including audience targeting, messaging, logistics, onsite execution, and post-event conversion plans.
Digital Demand Generation : Plan, launch, and optimize always-on and integrated digital campaigns for FED/SLED (email nurtures, webinars, paid social/search where applicable, content syndication, and ABM programs) in partnership with global demand gen and operations teams.
Campaign Localization & Messaging : Activate corporate campaigns with public sector relevance (e.g., ILT, compliance and readiness themes), tailoring value propositions, proof points, and calls-to-action for government audiences.
Sales Enablement & ABM Alignment : Partner with public sector sales to prioritize target accounts, align campaign plays to opportunities, and deliver enablement assets that map to government decision-making structures and buying stages.
Measurement, Attribution & Optimization : Track and improve performance across field and digital programs (registrations/attendance, engagement, lead/opportunity conversion, CPL, and pipeline sourced/influenced). Use CRM/marketing automation reporting and testing (e.g., subject lines, landing pages, audience segments) to continuously optimize.
Cross-Functional Collaboration : Share FED/SLED insights to inform global campaign planning, coordinate with product marketing and SDR teams on follow-up motions and ensure regional execution reflects Skillsoft’s broader GTM strategy.

Requirements

5+ years of experience in B2B marketing, including hands-on ownership of field/event programs and digital demand generation campaigns.
Experience marketing to public sector audiences (Federal, State, Local, Education) with understanding of government procurement and compliance.
Familiarity with government contracting vehicles, RFP processes, and public sector sales cycles.
Proven success driving measurable pipeline impact through integrated programs (events + digital), with a strong testing and optimization mindset.
Experience with marketing automation and CRM platforms (e.g., Marketo and Salesforce), including segmentation, nurture design, lead management, and performance reporting.
Working knowledge of digital demand channels and best practices (webinars, email, landing pages/conversion, ABM plays, and paid/syndicated tactics where appropriate), with comfort using data to make decisions.
Excellent communication, project management, and organizational skills.
Ability to travel up to 25% within North America.
Experience in the SaaS or technology industry.
Familiarity with account-based marketing (ABM) strategies and aligning plays to target account lists and SDR/sales follow-up motions.

Skillsoft

2.7 Glassdoor

Skillsoft (NYSE: SKIL) empowers organizations and learners to unlock their full potential by delivering personalized, interactive learning experiences and enterprise-ready solutions. Powered by AI and strengthened by a broad ecosystem of partners, the Skillsoft platform helps customers solve some of today’s most complex business challenges including bridging skill gaps, improving talent retention, driving digital transformation, and future-proofing the workforce. Skillsoft is the talent development partner of choice for thousands of organizations – including 60% of the Fortune 1000 – and serves a global community of more than 105 million learners. For more information, visit skillsoft.com.

Founded in 1997

Nashua, New Hampshire, USA

3.2K employees (243 in marketing)

www.linkedin.com/company/skillsoft

36% recommend to a friend

36% CEO approval