Responsibilities

• Activate trade and owned events and create and manage B2B lead generation campaigns to drive high quality leads for the sales team
• Contribute to the North America marketing strategy and own the planning and execution of content and messaging
• Be hands-on from start to finish with ownership of initiatives
• Develop integrated demand programs, mapping audience-centric themes and content to target audiences throughout the buying cycle to achieve pipeline creation and revenue goals for specific customer segments
• Work closely with the NA sales team and forge strong communication and processes between teams
• Execute regional field marketing campaigns including trade shows, owned events, email campaigns, direct marketing, webinars, and other lead generation activities
• Continuously measure, manage and adjust campaign effectiveness: lead generation performance; lead conversion ratios; sales cycle conversions
• Plan and execute digital marketing strategy collaboratively with other parts of the marketing org
• Develop and execute a strategy that optimizes marketing conversion paths and drives key business metrics, including MQLs, SQLs, Opportunities, and revenue created through leads.
• Expand and adapt that strategy based on learnings and analysis of sales and marketing data—both internally collected and available industry standards

Requirements

• BA/BS degree, preferably in marketing, PR or business
• At least 3 years of marketing experience, preferably in B2B marketing including event marketing, content marketing, multi-touch campaigns, demand generation, and multi-channel
• Experience with A/B testing, inbound and outbound marketing tactics
• Experience working closely with all business/sales development reps and sales teams to solicit feedback and ensure quality of leads
• Deep understanding of how to manage and optimize the lead handoff from marketing to sales
• Demonstrated success working in a collaborative, cross-team capacity—programs and tactics such as email, webinars, digital, social, paid and content partnerships
• Knowledge of WordPress, Marketo and SFDC (or similar)
• Travel will be necessary for this role
• BA/BS degree, preferably in marketing, PR or business

Preferred

• Experience with a software industry sector is highly desirable
• Demonstrated track record of generating innovative content and campaigns that exceed target goals
• Travel will be necessary for this role