Responsibilities

• Lead and oversee development and execution of practice area marketing campaigns and programs to engage clients and prospects through various channels
• Create high-impact campaign and channel strategies based on business and audience priorities, needs, and challenges to drive revenue growth through optimal messaging, communications, and engagement with target audiences
• Serve as liaison between Marketing and client-facing practice and sales teams to ensure alignment of priorities, monitor and report program performance
• Ensure marketing and business development are aligned to maximize opportunities to drive increased conversion
• Create a positive team member experience
• Communicate and collaborate with marketing and practice colleagues to ensure standard practices and efficient information sharing across regions and practices
• Lead creation of end-to-end marketing campaigns that maximize lead generation through collaboration with key stakeholders to understand and define optimal strategies
• Build specific marketing and sales collateral, presentations, and content that align with corporate brand standards
• Analyze performance and segment audiences for targeted outbound programs
• Develop, maintain, and analyze intelligence for current and prospective competitors
• Recommend innovative marketing programs and approaches to increase the effectiveness of attracting new clients and growing existing key client accounts
• Determine ideal channel mix, including content marketing, paid media, email, social, sponsorships/memberships and other relevant channels, working with digital, events and communication teams to maximize impact
• Create enticing, customer-centric messaging and campaign assets that communicate and differentiate Ryan’s value in target industries, segments, and regions
• Manage the development, design, copywriting, and production of marketing content in collaboration with the creative team and agencies, including advertising, brochures, case studies, media, and other relevant assets
• Leads activities and processes, including gathering, analyzing, and tracking campaign data and maintaining plans and priorities while working with internal stakeholders
• Build and maintain a robust internal communications plan, including internal emails, enablement, and sales support materials such as sales sheets, webinars, tax alerts, etc.
• Develops and ensures consistent messaging and strategic positioning for all materials, event and campaign assets to deliver a recognizable and cohesive brand identity
• Maintains a high level of awareness regarding activities in the Firm that may directly affect branding initiatives or procedural guidelines of the organization
• Performs other duties as assigned