Responsibilities

• Regional Marketing Strategy & Business Planning
• • Develop and execute a comprehensive regional marketing plan aligned to sales and marketing priorities, growth program objectives, and target account strategies.
• • Build quarterly and annual marketing plans that support pipeline, revenue, client expansion, and brand awareness goals.
• • Align investments and activities to priority accounts, industry segments, key solutions, and regional business objectives.
• • Serve as a trusted marketing advisor to regional sales leadership and account teams.
• Account-Based Marketing (ABM)
• • Partner with sales to develop and execute account-based marketing programs for strategic target accounts.
• • Align marketing activities to account plans, whitespace opportunities, executive relationships, and buying centers.
• • Create personalized experiences and campaigns for named accounts and key buying groups.
• • Drive engagement across target accounts through executive programs, client events, digital campaigns, and thought leadership initiatives.

Requirements

• 5+ years of experience in Field Marketing, ABM, Demand Generation, or Regional Marketing within a B2B technology organization.
• Proven experience developing and executing account-based marketing strategies that drive measurable pipeline impact.
• Experience supporting enterprise sales organizations and collaborating closely with account executives and sales leaders.
• Experience developing or executing industry-focused marketing programs within one or more industries such as Financial Services, Manufacturing, Healthcare, Retail, Public Sector, Energy, or Technology.
• Strong understanding of pipeline creation, opportunity acceleration, and revenue-focused marketing.
• Experience managing client events, executive programs, conferences, and integrated marketing campaigns.
• Strong project management, communication, and stakeholder management skills.
• Analytical mindset with experience measuring marketing performance and ROI.
• Experience with Salesforce, Eloqua, 6sense, or similar CRM and marketing technologies preferred.
• Ability to travel throughout the U.S. East and North America as needed.

Benefits

• Work for a global leader in Information Management, AI, Cybersecurity, and Enterprise Software.
• Own and influence a high-growth region with visible impact on business results.
• Partner directly with senior sales leaders and strategic accounts.
• Gain exposure to multiple industries, solutions, and go-to-market motions.
• Help shape and execute modern ABM and industry marketing strategies.
• Collaborate with talented teams across the Americas and around the world.
• Access ongoing career development and growth opportunities.
• Enjoy the flexibility of a remote work environment with competitive compensation and benefits.