Responsibilities

• Develop and execute the regional event strategy, including trade shows, conferences, executive dinners, roadshows, and proprietary Inriver events
• Manage end-to-end event logistics, including vendor negotiations, budget management, booth design, speaker coordination, and post-event analysis
• Drive measurable pipeline generation through strategic event participation and targeted follow-up campaigns
• Design and execute multi-channel ABX programs targeting high-value accounts in partnership with Sales
• Leverage intent data, personalization tools, and orchestrated outreach to engage buying committees and accelerate deal velocity
• Measure and optimize ABX performance against pipeline contribution and revenue influence metrics
• Build and manage co-marketing programs with technology partners, system integrators, and channel partners in North America
• Develop joint value propositions, content assets, and campaign strategies that drive mutual pipeline growth
• Serve as the primary marketing liaison to the Partner team, ensuring alignment on joint GTM initiatives
• Collaborate closely with North America Sales leadership to develop aligned marketing plans that support territory goals and pipeline targets

Requirements

• 5+ years of demonstrated B2B marketing experience, with a strong track record in field marketing, demand generation, or integrated marketing roles
• Commerce technology industry experience required: PIM (Product Information Management), DAM (Digital Asset Management), eCommerce platforms, MDM, or related enterprise software categories
• Proven ability to build and execute ABX programs that drive measurable pipeline and revenue outcomes
• Experience developing and managing partner marketing programs with technology and services partners
• Strong event management skills, from strategy through execution and ROI analysis
• Excellent cross-functional collaboration skills with the ability to influence and align with Sales and Partner stakeholders
• Self-directed and comfortable working autonomously as the sole regional marketing resource
• Proficiency with marketing automation platforms (Marketo, HubSpot, or similar), CRM (Salesforce), and ABM tools (6sense, Demandbase, or similar)
• Bachelor's degree in Marketing, Business, or a related field

Preferred

• Experience marketing to retail, manufacturing, or distribution verticals
• Familiarity with the product content and commerce ecosystem, including platforms like Salesforce Commerce Cloud, SAP Commerce, Shopify Plus, or Adobe Commerce
• Experience working for a European-headquartered company with global operations
• Track record of success in high-growth SaaS environments

Benefits

• We are scaling.
• As digital commerce accelerates, the need for structured, scalable product data has never been greater. That puts us at the center of digital transformation for leading global brands.
• Joining Inriver means: • Working in a high-growth SaaS category • Partnering with experienced enterprise sales leaders • Playing a direct role in revenue creation • Building skills that elevate your long-term SaaS career