Field Marketing Manager- New Studio Openings & Growth

West Hollywood, CA (On-site)

$80K/yr – $90K/yrMid Level2+ years expSalaried Ft

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end marketing for new Barry’s studio openings, leading strategy, launch plans, activation, and KPI-driven growth across pre-sale, grand opening, and early operations.

Lead strategy and on-the-ground execution for openings
Coordinate with Real Estate, Operations, and Marketing teams to align timelines

Job Description

Responsibilities

Lead the marketing strategy and on-the-ground execution for all assigned new Barry’s studio openings.
Develop comprehensive market entry and launch plans that build awareness and drive pre-sale memberships prior to opening.
Partner with Real Estate, Operations, and Marketing/Sales teams to align timelines and marketing activation phases for new studio openings.
Support the full new studio lifecycle, including: Market introduction and brand awareness; Pre-sale lead generation; Pre-opening membership acquisition; Pre-Sale & Post-Sale Goals; Grand opening marketing and launch events
First 90-day stabilization strategy
Travel to new markets to lead local marketing activation during key phases of the opening process.
Serve as the primary marketing partner to studio leadership during the pre-opening and early operating phases.
Execute market demographic deep dive utilizing Placer data provided in order to understand specific tactics for the target client “type” using the demographic tactic playbook
New Studio Membership & Sales Growth & KPI Ownership
Drive performance against key new studio success metrics by leveraging market insights, performance data, and analytics to optimize launch strategies and accelerate growth.

Requirements

2+ years of marketing, PR, or communications experience
Experience in event marketing, partnerships, or market launches preferred
Strong project management and organizational skills
Excellent communication and presentation abilities
Ability to work in fast-paced, high-growth environments
Strong analytical and problem-solving skills
Ability to manage multiple initiatives and tight deadlines simultaneously

Barry's

3.8 Glassdoor

Barry's is the original high-energy cardio and strength interval training workout. Having launched in 1998 in Los Angeles it went on to spur a global boutique fitness movement. Since then, it has grown from “The Best Workout in the World,” to become not just a fitness leader, but a community and lifestyle with innovative in-studio and digital class modalities, Fuel Bars, retail offerings, and a competitive loyalty program. With more than 84 studios spanning 14 countries, plus Barry’s X – the brand’s inaugural digital fitness experience – Barry’s now brings its global Fit Fam community to its signature Red Room both virtually and physically. Following the success of the original workout, Barry’s expanded its class offerings to include: LIFT (a 50-minute class focusing on strength training with monthly benchmarks for attainable goal setting); RIDE (a 50-minute class offering high-intensity interval training style indoor cycling paired with traditional Barry’s floor work); and Barry’s X, the first-of-its-kind digital fitness community, that features both Live and On-Demand classes, each with Express and Full Length versions. Now a worldwide phenomenon with a cult-like following, Barry’s makes working hard and getting strong, fun.

Founded in 1998

Miami, Florida, USA

1.2K employees (67 in marketing)

www.barrys.com

66% recommend to a friend

66% CEO approval