Field Marketing Manager- New Studio Openings & Growth

New York City, NY (On-site)

$80K/yr – $90K/yrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the end-to-end New Studio Opening lifecycle from market entry through early operations, balancing market research, partnerships, and data-driven growth to hit pre-sale and launch KPIs.

  • New Studio Launch Ownership: Develop market entry plans, lead pre-sale and grand opening activations, and stabilize the first 90 days.
  • Cross-Functional Activation: Align Real Estate, Ops, and Sales/Marketing timelines and run localized activation plays with a strong emphasis on community partnerships.
  • Performance & Data Glue: Own NSO KPIs and use market insights, Placer data, and trend analysis to optimize acquisition, attendance, and early retention.

Job Description

Responsibilities
  • New Studio Opening Strategy & Execution
  • Lead the marketing strategy and on-the-ground execution for all assigned new Barry’s studio openings.
  • Develop comprehensive market entry and launch plans that build awareness and drive pre-sale memberships prior to opening.
  • Partner with Real Estate, Operations, and Marketing/Sales teams to align timelines and marketing activation phases for new studio openings.
  • Support the full new studio lifecycle, including: Market introduction and brand awareness; Pre-sale lead generation; Pre-opening membership acquisition; Pre-Sale & Post-Sale Goals; Grand opening marketing and launch events
  • First 90-day stabilization strategy
  • Travel to new markets to lead local marketing activation during key phases of the opening process.
  • Serve as the primary marketing partner to studio leadership during the pre-opening and early operating phases.
  • Execute market demographic deep dive utilizing Placer data provided in order to understand specific tactics for the target client “type” using the demographic tactic playbook
  • New Studio Membership & Sales Growth & KPI Ownership
  • Drive performance against key new studio success metrics by leveraging market insights, performance data, and analytics to optimize launch strategies and accelerate growth.
  • Drive performance against critical NSO KPIs, including: Pre-sale membership goals; Lead generation and conversion; First-timer acquisition; Paid attendance and class utilization; Early retention milestones; Community partnership growth
  • Utilize market research, demographic insights, competitive analysis, and client behavior data to inform localized opening strategies and identify opportunities for client acquisition.
  • Monitor weekly studio performance against established goals, analyze trends, and identify opportunities to optimize marketing efforts.
  • Leverage data to diagnose performance gaps and develop actionable recommendations. For example, if a studio is not pacing toward weekly paid attendance goals, analyze acquisition channels, campaign performance, membership trends, and client engagement insights to identify opportunities and implement strategies to improve results.
  • Partner with Sales and Studio Operations to execute data-informed action plans that drive membership growth and overall launch success.
  • Provide post-launch insights and recommendations to continuously improve the New Studio Opening Playbook and future launch strategies.
  • Market Development & Community Partnerships
  • Conduct deep research on new studio markets to identify high-impact outreach opportunities and strategic partnerships.
  • Develop pipelines of corporate partners, community organizations, local influencers, and brand partners that can help drive awareness and early client acquisition Hutch? (as listed) beyond this, some items include: Local partnerships; Community activations; Pop-ups and experiential events; Health fairs and fitness events; Retail takeovers and brand collaborations; Work with local influencers to support promotion of offers and opening; Actively represent Barry’s in the community and build relationships that strengthen the brand presence in new markets.
Barry's logo

Barry's

3.8 Glassdoor

Barry's is the original high-energy cardio and strength interval training workout. Having launched in 1998 in Los Angeles it went on to spur a global boutique fitness movement. Since then, it has grown from “The Best Workout in the World,” to become not just a fitness leader, but a community and lifestyle with innovative in-studio and digital class modalities, Fuel Bars, retail offerings, and a competitive loyalty program. With more than 84 studios spanning 14 countries, plus Barry’s X – the brand’s inaugural digital fitness experience – Barry’s now brings its global Fit Fam community to its signature Red Room both virtually and physically. Following the success of the original workout, Barry’s expanded its class offerings to include: LIFT (a 50-minute class focusing on strength training with monthly benchmarks for attainable goal setting); RIDE (a 50-minute class offering high-intensity interval training style indoor cycling paired with traditional Barry’s floor work); and Barry’s X, the first-of-its-kind digital fitness community, that features both Live and On-Demand classes, each with Express and Full Length versions. Now a worldwide phenomenon with a cult-like following, Barry’s makes working hard and getting strong, fun.

Founded in 1998
Miami, Florida, USA
1.2K employees (67 in marketing)
66% recommend to a friend
66% CEO approval

Traffic Signals

Monthly Visitors
647.9K
Monthly Google Ads Budget
$47.9K
Traffic Source Mix
Search
41.4%
Direct
49.6%
Referral
5%
Social
3.1%
Paid
0.7%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
29 (2% of company)
Median Career Experience
8.5 years
Median Tenure
1.4 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Private Equity, 1 years ago

Funding History

  • Jan 2025
    Private Equity
  • Jun 2020
    Private Equity
  • Jul 2015
    Private Equity

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