Field Marketing Manager

USA (On-site)

$100K/yr – $110K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Drive field marketing programs for Public Safety accounts to accelerate pipeline and support sales.

  • Own field marketing programs aligned to sales priorities and revenue goals.
  • 2+ years in B2B field marketing or demand generation, with government/public sector experience.
  • Strong collaboration with sales, ROI tracking, and cross-functional program optimization.

Job Description

Responsibilities

  • Develop and execute field marketing plans aligned to an assigned business line, sales priorities, and revenue goals
  • Partner with BU sales leaders to support account-based and territory-based marketing initiatives
  • Work alongside Intrado’s event team to assist with local events, trade shows, conferences, roadshows, webinars, and executive briefings targeting public safety audiences for a specific account, business unit, region
  • Support end-to-end event execution, including promotion, on-site meetings, and post-event follow-up for an assigned business line.
  • Act as a trusted marketing partner to sales, helping drive pipeline acceleration and deal progression
  • Deliver sales-ready programs, messaging, and tools tailored to the needs of Public Safety buyers in an assigned business line
  • Collaborate with sales on account targeting, campaign planning, and opportunity support
  • Support partner marketing manager with channel marketing initiatives where applicable
  • Partner with Center of Excellence to provide assets for enablement training
  • Localize and activate corporate and business-line campaigns for field execution within am assigned business line

Requirements

  • 2+ years of experience in B2B field marketing, regional marketing, accounts-based marketing, or demand generation
  • Experience marketing to or selling into government, public sector, or regulated industries
  • Strong collaboration skills with sales and cross-functional teams
  • Proven ability to manage multiple programs and timelines simultaneously
  • Comfortable with travel (typically 20–40%)
  • Strong written and verbal communication skills

Preferred

  • Prior experience in the Public Safety industry (government, law enforcement, fire, EMS, emergency management, justice)
  • Experience supporting complex, high-consideration buying cycles
  • Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot, Microsoft Planner, Adobe)

Benefits

  • medical, dental, vision, life and disability coverage
  • paid time off
  • a 401(k) retirement plan
  • paid parental leave
  • access to a robust library of personal and professional training resources
  • employee discounts
  • critical illness
  • hospital indemnity
  • access to legal support
  • pet insurance
Intrado logo

Intrado

West (formerly Intrado Corporation) solutions connect people and organizations at the right time and in the right ways, making those mission-critical connections more relevant, engaging, and actionable - turning Information to Insight.

Founded in 1986
Omaha, Nebraska, USA
776 employees (15 in marketing)

Traffic Signals

Monthly Visitors
8.3K
Traffic Source Mix
Search
35.3%
Direct
47.6%
Referral
7.9%
Social
7.9%
Paid
1.1%

Headcount Trend

Current headcount: ~776

Marketing Team

Marketing Team Size
15 (2% of company)