Field Marketing Manager at Informa TechTarget | Massachusetts, USA | $98K/yr – $130K/yr

Informa TechTarget

Field Marketing Manager

Massachusetts, USA (Hybrid)

$98K/yr – $130K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive field marketing programs and events that fuel leads and align with business goals.

Must-have: 3-5+ years in field marketing or event management.
Standout: Experience coordinating global events and ABM campaigns across multiple regions.

Job Description

Responsibilities

Develop and implement field marketing strategies and plans that align with the overall marketing and business objectives.
Identify and prioritize key markets, events, and opportunities to maximize brand visibility and lead generation.
Plan, organize, and manage North American custom field marketing events (including physical and virtual components) such as roadshows, customer events, dinners, as well as activations that are part of broader industry conferences and tradeshows.
Oversee all aspects of event logistics, including venue selection, vendor/agency management, budget allocation, and on-site execution.
Leverage digital tools and platforms to drive pre-event, on-site, and post-event engagement.
Collaborate with Global Events team and support Field Marketing teams as needed for EMEA and APAC events.
Collaborate with cross-functional teams, including sales, demand generation, product & partner marketing, customer success, and executive center of excellence, to ensure event alignment with broader campaigns.
Work closely with Global Events team across all aspects of event planning to maintain brand & event experience consistency across Informa TechTarget events.
Ensure events are executed on time, within budget, and meet quality standards.
Partner closely with Sales Teams to identify high-priority accounts and buying teams that would benefit from targeted marketing efforts.

Requirements

Degree in Marketing, Communications, Business, or a related field.
3-5+ years of experience in field marketing, event management, or a related role.
Proven track record of planning and executing successful field marketing activities that drive business results.
Exceptional project management and organizational skills, with the ability to manage multiple events and strategic initiatives simultaneously.
Excellent communication and interpersonal skills to collaborate with internal teams and external partners.
Strong writing skills to craft and position marketing materials.
Creative mindset with a keen eye for detail and a passion for delivering exceptional account experiences.
Experience and/or orientation with event management software, CRM tools (e.g., Salesforce) and marketing automation (e.g., Marketo).
Analytical skills to measure performance and ROI effectively.
Strong presentation skills to effectively position results and strategy to marketing and business management leaders.

Benefits

Great community: a welcoming culture with in-person and online social events, our Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning
Time out: Unlimited PTO
Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more

Informa TechTarget

Informa TechTarget informs, influences and connects the world’s technology buyers and sellers, helping accelerate growth from R&D to ROI. With a vast reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that have the potential to deliver significant impact and measurable outcomes to our clients:•Trusted information that shapes the industry and informs investment •Intelligence and advice that guides and influences strategy •Advertising that grows reputation and establishes thought leadership•Custom content that engages and prompts action •Intent and demand generation that more precisely targets and convertsInforma TechTarget is headquartered in Boston, MA and has offices in 19 global locations.

Auburndale, Massachusetts, USA

1.5K employees (499 in marketing)

www.informatechtarget.com