Responsibilities

• Build and execute strategic field marketing plans in partnership with the Program Director
• Turn brand strategy into memorable experiential moments—events, samplings, partnerships, pop-ups, and beyond
• Drive trial and support sales through targeted retail and community activations
• Align local programs with national campaigns, brand guidelines, and key partnerships
• Work closely with sales teams to support launches, promotions, and key accounts
• Manage staffing, logistics, assets, timelines, and budgets for experiences
• Be the face of the brand in the field—engaging consumers, partners, and retailers with confidence and energy
• Capture insights, track performance, and share what’s working (and what’s not) to help the brand grow smarter and faster

Requirements

• 2+ years of experience in field marketing or with startup/emerging CPG brands
• Comfortable wearing multiple hats in fast-moving, entrepreneurial environments
• Sales-minded and results-driven with understanding of how field marketing supports velocity and growth
• Organized, proactive, and unfazed by last-minute changes
• High-energy, personable, and able to authentically embody the brand
• Willingness to work nights and weekends
• Located in Boston, MA and able to work on-site (May–October seasonal)

Preferred

• Experience building experiential marketing programs (events, samplings, partnerships, pop-ups) for startup or emerging CPG brands
• Strong ability to dream up and execute creative field experiences
• Flexible availability for nights and weekends
• Experience collaborating with sales teams to support launches and key accounts

Benefits

• monthly technology and vehicle allowance