Responsibilities

• Lead field marketing efforts for all North America and LATAM. Work in close alignment with the sales team to define and execute effective plans
• Create lead generation programs to grow sales pipeline with an emphasis on net new customers. Cooperate with Product Marketing Managers and other Marketing peers to create programs supporting product launch plans and roadmap as well as regional field sales needs.
• Work closely with Channel Account Managers to create and execute annual marketing plans that will drive partner’s Check Point business. Manage channel co-op for your region.
• Measure and report out on all campaign results and ROI. Utilize metrics to recommend future plans and programs based on results.
• Work together with the Americas marketing team and the wider marketing team on special projects
• Work closely with the regional sales leadership and sales team across the region to target named accounts and promote brand awareness.
• Use of intelligence to invite key decision makers to vertical or solution specific webinars, live meetings and events to drive attendees per event in the US.
• Arrange speaking engagements at executive level events for mindshare among CIO and CISO communities in appropriate markets.

Requirements

• 5+ years of experience in running regional field marketing. Including physical and virtual events, campaign management, and understanding of digital marketing.
• Execution-focused mindset. Ability to effectively manage multiple activities at once without sacrificing quality.
• Extreme organizational skills including budget management and maintenance of all sales-facing and customer-facing communication channels (i.e. Salesforce.com and checkpoint.com/events).
• Ability to forge and maintain strong working relationships at all levels within your region’s field sales, channel and marketing teams.
• Deep understanding of how to maximize channel partnerships and how to best leverage our channel and technology partners to achieve our joint goals.
• Working closely with Check Point field marketers to seamlessly integrate Exposure Management solutions into the broader event portfolio.
• Spanish (written and verbal) – this would be a strong advantage.
• Must be eligible to work in the US without sponsorship from an employer now or in the future

Benefits

• US-based employees gain access to healthcare benefits, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, stock awards and an employee stock purchasing plan.