Field Marketing Manager

New Hampshire, USA (On-site)

Salary Not AvailableMid LevelPart time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive local, store-focused marketing to boost traffic, catering sales, and brand loyalty in Reno, collaborating with GMs and events.

  • Own market-wide and store-specific marketing plans to increase loyalty and brand preference.
  • Must-have: Local marketing and community engagement experience in restaurant settings.
  • Standout: Flexible schedule for weekend/evening events and UNR schedule alignment.

Job Description

Responsibilities

  • Develop and execute market-wide and store-specific marketing plans to increase customer loyalty and brand preference.
  • Drive catering and in-store sales through strategic outreach, events, and partnerships.
  • Create PR opportunities by building relationships with local media, influencers, and community leaders.
  • Collaborate with general managers to ensure consistent and impactful local marketing execution and supported by the stores.
  • Monitor and optimize marketing performance using data-driven insights to maximize ROI.
  • Ensure consistency in messaging, branding, and overall marketing efforts.
  • Maintain organized project documentation, including project plans, timelines, status updates, and reports to track progress and measure success.
  • Define and achieve metrics for traffic growth and catering sales.
Capriotti's Sandwich Shop logo

Capriotti's Sandwich Shop

Since our founding in Wilmington, Delaware in 1976, Capriotti’s Sandwich Shop has done things differently, creating flavor profiles unmatched in the fast casual segment. Anyone can slice meat, put it on bread and call it a sandwich, but we have set ourselves apart with our passionate focus on the quality of our food and superior service. We don’t just have customers, we have fans and they are avid supporters of the Capriotti’s difference. Based in Las Vegas, with over 150 restaurants across the country, Capriotti’s is truly a national phenomenon. Boasting “Best of” awards in Delaware, Las Vegas, Dallas, Quad Cities, Eastern Shore, San Diego and having been named one of USA Today’s “10 Great Places for a Surprising Sandwich,” our reputation for excellence is unrivaled. So what makes our food so special? We roast whole, all-natural turkeys and premium roast beef in-house daily to make award-winning subs like our signature Bobbie, which was voted, “The Greatest Sandwich in America” by thousands of AOL readers. Made with fresh, hand-pulled turkey, homemade stuffing, cranberry sauce and touch of mayo on a roll, The Bobbie has developed an extraordinary following. Our unique menu features a variety of cold, grilled and vegetarian subs, cheese steaks, salads, catering and more. Capriotti’s has mastered proprietary recipes, preparation techniques, and service styles that go beyond the ordinary.For Franchise Information Please Visit: www.ownacapriottis.com

Founded in 1976
Las Vegas, Nevada, USA
690 employees (12 in marketing)

Traffic Signals

Monthly Visitors
200.8K
Traffic Source Mix
Search
58.9%
Direct
32.9%
Referral
6.3%
Social
1.1%
Paid
0.8%

Headcount Trend

Current headcount: ~694

Marketing Team

Marketing Team Size
8 (1% of company)

Recent News