Field Marketing Manager

New York, USA (On-site)

$110K/yr - $123K/yr (Est.)Mid Level5+ years expFull time

Posted 5 months ago

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Job Summary

Blockaid seeks a field marketing professional to develop a calendar of strategic field marketing initiatives and partner with teams to drive recruitment and follow up. The role emphasizes creating creative brand activations, coordinating sales-focused meetings at industry events, and managing logistics with vendors and venues. Candidates should have 5+ years in field marketing, strong organizational skills, and excellent relationship-building, with blockchain/web3 knowledge preferred but not required.

Job Description

Responsibilities

  • Develop and manage a calendar of strategic field marketing initiatives.
  • Partner with business development to drive recruitment and follow up.
  • Orchestrate exclusive dinners, VIP gatherings, and intimate events with target accounts.
  • Execute creative non-booth activations that capture attention and drive engagement.
  • Secure prime meeting spaces to connect with clients and prospects at trade shows.
  • Partner with our community manager to organize happy hours and in-person workshops.
  • Coordinate logistics for executive participation at key industry events.
  • Identify speaking opportunities at high-value industry events for Blockaid executives.
  • Manage relationships with event vendors, partners, and venues.
  • Collaborate with content and design teams to create compelling promo materials.

Requirements

  • 5+ years of experience in field marketing, preferably in cyber, DevTools, or web3.
  • Non-cookie-cutter thinking and desire to break free from big-SaaS playbooks.
  • Experience executing creative brand activations that go beyond typical booths.
  • Experience coordinating sales-focused meetings and environments at industry events.
  • Exceptional organizational and project management skills with attention to detail.
  • Creative problem-solver who can maximize impact with efficient resource allocation.
  • Strong relationship builder with excellent communication skills.
  • Ability to travel for events (approximately 15-20% travel).
  • Blockchain/web3 knowledge is preferred but not required.
  • Please include an example of your favorite field marketing experience that you executed in your submission.
Blockaid logo

Blockaid

0.0 Glassdoor

Blockaid is the onchain security platform trusted by chains, protocols, wallets, exchanges, banks, and digital asset managers to understand and secure what matters most. Our platform provides unmatched visibility from direct integrations with the most used web3 wallets, plus internet-wide monitoring that detects threats before they reach users.Not only does this give us the most comprehensive coverage of any security provider, but the more pre-transaction, onchain, offchain, and threat intelligence data our system sees, the more our models improve. This flywheel effect has made us the platform of choice for industry leaders like Coinbase, Kraken, MetaMask, Uniswap, World App, and Stellar—as well as traditional institutions and fintechs.

Founded in 2022
New York, New York, USA
134 employees (6 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
22.8K
Traffic Source Mix
Search
31.5%
Direct
52.5%
Referral
8.6%
Social
5.8%
Paid
1.2%

Headcount Trend

Current headcount: ~135

Marketing Team

Marketing Team Size
3 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$83M
Last Raise
$50M
Series B, 1 years ago

Funding History

  • Feb 2025
    Series B • $50M
  • Oct 2023
    Series A • $33M

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