Responsibilities

• Develop and execute our global field marketing strategy to drive demand generation, accelerate pipeline growth, and enhance brand presence within target private market segments.
• Lead the planning, coordination, and execution of all field events, including customer dinners, webinars, industry trade shows, customer roundtables, from conception to post-event reporting.
• Collaborate closely with key stakeholders in Sales, Partnerships, and Client Experience to ensure alignment of field marketing initiatives with sales goals and overall business objectives.
• Establish key performance indicators (KPIs) and track metrics such as attendance, lead generation, pipeline contribution, and ROI to measure the effectiveness of all field marketing activities.
• Manage regional marketing budgets efficiently, including vendor negotiations and resource allocation, ensuring all events and campaigns are delivered on time and within budget.
• Gather insights from field activities and customer feedback to inform broader marketing and product strategies, identify market trends, and monitor competitor activities.

Requirements

• 5+ years of experience in field marketing or event marketing within the B2B SaaS or Fintech industry, with a proven track record of successful program execution.
• Strong project management and organizational skills, with the ability to manage multiple simultaneous initiatives and deadlines in a fast-paced environment.
• Excellent communication and interpersonal skills, with demonstrated ability to build strong relationships and collaborate effectively with diverse stakeholders, including senior executives, across multiple geographies.
• Analytical mindset with experience in data analysis, performance tracking, and using insights to optimize marketing strategies and demonstrate ROI.
• Proficiency with marketing automation and CRM tools (e.g., Salesforce, HubSpot) for managing campaigns, tracking leads, and reporting outcomes.
• Ability to work independently as a self-starter, take ownership of projects with minimal supervision, and adapt quickly to changing priorities.