Field Marketing Lead at International | Lisle, IL | $106K/yr – $160K/yr

International

Field Marketing Lead

Lisle, IL (On-site)

$106K/yr – $160K/yrMid Level5+ years expFull time

Posted 1 month ago

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Job Summary

5+ years of marketing experience helps you drive dealer‑led demand, guidance, and cross‑functional alignment in a regional playbook.

Own regional demand programs: partner with dealers and internal teams to turn data into campaigns that lift demand and lift lead quality.
Own annual regional plans: align with commercial priorities and measure outcomes against ROMI targets.
Own adoption and brand representation: act as the CRM/digital marketing SME and coach dealers to connect activity to business results.

Job Description

Responsibilities: Partner with dealers and stakeholders to design data‑driven marketing programs that lift demand and improve lead quality.
Responsibilities: Align annual regional marketing plans with commercial priorities and measurable business outcomes.
Responsibilities: Use performance data to detect trends, optimize campaigns, and improve ROMI.
Responsibilities: Serve as the digital marketing and CRM SME, driving adoption across the dealer network.
Responsibilities: Coach dealers to strengthen marketing execution and connect activities to results.
Responsibilities: Ensure consistent International brand representation across digital and physical touchpoints.
Responsibilities: Influence cross‑functional teams to support integrated go‑to‑market strategies and portfolio adoption.
Responsibilities: Support tool adoption and change management for new marketing programs and processes.
Requirements: Bachelors degree with 5+ years of marketing experience, or Masters with 3+ years and 1+ year in lead roles, or 8+ years of marketing experience with 1+ year lead experience.
Requirements: Must be legally authorized to work in the United States without visa sponsorship.
Nice_to_have: Experience with dealer networks or partner-based business models (e.g., franchise or distributor).
Nice_to_have: Proven ability to influence stakeholders without direct authority.
Nice_to_have: Experience using data to inform marketing strategies and drive decisions.
Nice_to_have: Willingness to travel as needed.
Benefits: This position offers competitive market-based compensation with a comprehensive benefits package (details at https://careers.international.com/#benefits).

International

We build International trucks and engines and IC Bus® school and commercial buses that are as tough and as smart as the people who drive them. Our solutions deliver greater uptime and productivity to fleets across North America. We also develop Fleetrite® aftermarket parts. In everything we do, our vision is to accelerate the impact of sustainable mobility to create the cleaner, safer world we all deserve. We are part of the TRATON Group, one of the world's leading commercial vehicle manufacturers.

Lisle, Illinois, USA

www.international.com