Responsibilities

• Develop and execute regional marketing strategies aligned with account-based marketing goals and sales objectives.
• Collaborate with account sales teams and local channel partners to identify and capitalize on regional market opportunities.
• Lead the planning and execution of field marketing activities, including trade shows, workshops, executive dinners, and regional Rancher Round-Up/Rodeo events.
• Manage event lead generation workflows, ensuring data is accurately captured and processed into HubSpot and Salesforce.
• Track, measure, and report on event ROI, project KPIs, and budgets, including processing invoices and vendor payments.
• Customize marketing content and collateral to meet the specific needs of target accounts and local market trends.
• Prepare pre-event briefing materials for attending teams and lead post-event debrief calls.
• Manage event equipment inventory, storage, and shipping logistics to and from conferences.
• Perform ongoing research on market opportunities, internal strengths, and competitor positioning.
• Support or project-manage additional marketing programs and events as assigned.

Requirements

• Bachelor’s degree preferred (focus on marketing or event management is a plus).
• 3–5+ years of event and field marketing experience; prior experience at a federal tech vendor or government agency is strongly preferred.
• Working knowledge of HubSpot and Salesforce; proficiency in Google Workspace.
• Strong understanding of event production, logistics, vendor management, and budget tracking.
• Proven ability to manage multiple deadlines, handle logistics end-to-end, and maintain composure in a fast-paced environment.
• Exceptional written and verbal communication skills with a collaborative, professional approach to working with cross-functional teams.
• Ability to travel approximately 25% throughout the year.