Responsibilities

• Partner with the Americas sales team to develop and execute regional field plans that build pipeline in priority accounts and territories.
• Own end-to-end execution of events across North America — from the region's large, strategic events to meetups, roundtables, and smaller field events — partnering with the field to ensure everything runs flawlessly on the ground.
• Manage venue sourcing, vendor coordination, and on-site event execution.
• Handle attendee registration, invitations, and CRM data hygiene.
• Manage the event toolkit, swag inventory, and asset coordination.
• Support and utilize integrated regional campaigns — webinars, email invitations, and targeted outreach — to drive pipeline for the AMER region.
• Track event spend against budget and flag risks proactively.
• Coordinate pre-event outreach and post-event follow-up with the SDR/BDR teams to convert attendees into qualified meetings.
• Build post-event recaps that report attendance, pipeline sourced and influenced, and lessons learned for the next program.
• Partner with sales on timely follow-up and track event-sourced and event-influenced pipeline to measure program impact.

Requirements

• 3 years of experience in field marketing, event coordination, or marketing operations — ideally in B2B tech or SaaS.
• Exceptional organizational skills and a genuine love for logistics: you build the checklist, then check it twice.
• Strong written and verbal communication (over communication is key); comfortable coordinating with vendors, internal stakeholders, and prospects.
• Hands-on familiarity with a CRM and marketing automation stack (e.g., Salesforce, HubSpot, Marketo, Gong) and a bias for clean, reliable data.
• Budget-conscious mindset with the confidence to raise a flag early when spend or timelines are at risk.
• Based in the San Francisco Bay Area or Boston area, able to work a hybrid schedule from one of our offices.
• Willingness to travel for on-site event execution across North America (roughly 20–30%, varying by season).

Preferred

• Experience marketing to technical audiences (developers, DevOps, SRE, or platform engineering).
• Familiarity with event platforms and tools such as Splash, Bizzabo, or Goldcast.
• Prior exposure to running field programs across multiple US and Canadian markets.