Responsibilities

• Collaborate with a third-party social media coordinator to coordinate all digital campaigns for properties that do not have a Marketing Manager onsite.
• Monitor the social media activity for all commercial assets.
• Coordinate the delivery of portfolio-wide holiday and sale campaign graphics across all properties including production and scheduling.
• Proactively stay up to date on social media and industry trends.
• Oversee the collection and analysis of all important marketing KPIs and event recaps for monthly, quarterly, and annual reporting.
• Collaborate with the Director of Field Marketing and the Regional Marketing Manager on developing creative direction and new digital campaigns for field properties such as holiday campaigns, new annual incentives, and social media campaigns.
• Assist the marketing leadership team with the rollout of new internal marketing processes and procedures.
• Write seasonal, SEO-focused, blog-style content for property news pages, highlighting relevant events, promotions, shopping trends, and other timely topics.
• Review and organize all Marketing Agreement contracts that come through the corporate office for signature from the Field Marketing Managers.
• Coordinate the training of new Field Marketing Managers and newly onboarded properties including, but not limited to, creating a training schedule, updating training documents, tracking progress, and hosting training sessions as needed.

Requirements

• Passionate about all things social media:
• Understands how to create engaging content on various social media platforms (specifically Facebook, Instagram, and TikTok)
• Knowledgeable on the latest social media trends
• Knowledgeable on how to analyze social media analytics
• Knowledge of how paid social media works and should be optimized creatively
• Knowledge of social media best practices
• Ability to work with creative design tools (Canva Pro, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, etc.) and has an understanding for design principles.
• Key understanding of marketing best practices and processes.
• Highly collaborative and enjoys working with various teams and stakeholders.
• Excellent communication skills.